Have you ever wanted to include social media share buttons on your WordPress site, but struggling to look through the many social share button plugins available? Sometimes it can be difficult sorting through all of the options in order to pick the best plugin. In this post, I’ll share 10 great social media plugins to […]
With the uprise of social media, it’s no surprise that is plays a major role in helping companies get their content in front of a larger audience. This leads to many things that have the potential of benefiting SEO, including an increase of backlinks, improved engagement signals, and more owned SERP real estate for branded […]
Structured data is data which is a standardized and organized way to provide information about a web page. It helps search engines better understand what your content is about. But how does it help your SEO? While there are many benefits of structured data, we will discuss four important ones. Rich results are visually-enhanced search results […]
First, what are Rich Snippets? Rich snippets are visually more appealing search results with additional valuable information displayed alongside the title, description, and URL. The extra information comes from structured data on the page. When do they show up? Rich snippets can only appear for pages with certain types of information, and they can be limited further by a […]
Google E-E-A-T has become one of the most important aspects SEO. Unfortunately, it is also one of the most confusing as well, even for experts. E-E-A-T stands for experience, expertise, authoritativeness, and trust. These concepts come from Google’s Search Quality Rater guidelines and is a factor they use to assess the overall quality of a […]
“White hat SEO” is a crucial part of successful SEO. The term refers to the use of tactics and strategies that are in line with the recommendations articulated by major search engines, including Google. It generally refers to any technique that improves your website’s search ranking on a results page, while still maintaining ethical standards. […]
In class, we have spent an extensive amount of time discussing how crucial it is to have a clear understanding of your target user. It is something that I understood was important but didn’t fully understand how much actually goes into the process and how specific you must be. Defining your target market is not […]