Why would optimizing a website even need to worry about the experience of the user? Because the end user of a site is the most important consideration when building a site! And if the user experience on a site is poor, their actions on the site will reflect that. But if done well, the user […]
Backlinking is a great way to attach yourself to the credibility and authority of another site. This is especially useful if the website is actually credible and trustworthy. To figure this out, extensive research is needed to make sure these websites are what they say they are. Another great use of backlinks would be other […]
When creating and optimizing it for Google’s SERP (and subsequent search engines), one must know how to measure whether or not the efforts were worth it or in vain. This is where metrics, my personal favorite part of SEO, comes into play. Below ar 5 different metrics you can use to effectively optimize your website: […]
Keyword research is all too important for optimizing a website. If not done carefully, you risk optimizing words that no one searches, or even worse, the wrong people search. While it is important to have people come to your website, it is much more important to acquire those who would actually be interested in buying […]
When it comes to optimizing your website, including quality content is a key driver for increased traffic. Content is another aspect that you can optimize as well, being able to key in on specifc words or phrases just as you would a blog post. It is not difficult to create quality content, but it is […]
Mobile optimization is a crucial part of today’s digital landscape, not only impacting the experience of users but also SEO ranking. Google’s emphasis on a mobile-first website means that failure to optimize this aspect qof a website will drastically tank your ratings on any search engine, but especially on Google. Mobile optimization directly influences key […]
For this post, I was researching the use of local SEO versus national. I found it interesting that websites can target regions instead of national audience, but when sitting down to think about it, it made sense that smaller businesses would make sure that regionally their site would appear higher. Ways to go about this […]
When looking into black hat digital marketing practices and how you could use them in SEO, a common theme was seen through it all: payment. This had me thinking as to is paying for a better ranking or for someone else to help your ranking actually unethical, or is this service that is readily available […]