It is! User Experience, also referred to as UX, is important when it comes to SEO. Following our lecture today in Search Engine Optimization, I looked deeper into the weight that UX holds. Having a beautiful website is important but as we know, there is a lot more that goes into it. Semrush has a […]
Social media is a general term with various platform options such as Instagram, Facebook, LinkedIn, and more but these platforms have a huge impact on SEO. The usage of social media can shape an audiences perception of a company. It’s the ability to personalize and have a “voice” as a company that connects a consumer […]
What Is Negative Earned Media? In the realm of advertising and SEO, negative earned media is a form of outbound media. It is when a customer speaks poorly or complains about a company and its products/services. For example, if Chick-fil-a was to take away their Chicken-Minis for breakfast, there would be a plethora of online […]
In class today, I was pretty intrigued and very interested in the beginning of Googles life. Professor Sweet briefly mentioned its upbringing but I wanted to take a deeper look into “Backrub” and how it turned into the number one search engine of Google.Diving into Googles own About page, Backrub was started by Larry Page […]
After taking the midterm and talking about it today in class, I have been drawn to off-site SEO (also known as off-page SEO) and I’ve been curious to how one executes the strategy besides gaining backlinks. To learn more, I found an article on Semrush Blog called “What is Off-Page SEO? A Guide to Off-Page […]
Trust. A value that we prioritize in our everyday lives but what does it mean for the average consumer when it comes to using Google? I wanted to research more into the significance that SEO has when it comes to building trust and I was taken away when I found “The Role of SEO in […]
We have been discussing Black Hat SEO over the past few classes for Search Engine Optimization and I have been thinking of times that I have noticed websites with an irrelevant number of keywords thrown into the page, but I wanted to flip the switch and look at White Hat SEO and what the best […]
SEO, as we all know and believe, is a necessity and should be an integral part of a company’s marketing efforts. What about local SEO though… is it really that important to be specific to location? Reading an article on LinkedIn that demonstrates the significance of local SEO, the importance that it has in my […]
Being a marketing major has continued to push me to think about SEO with marketing efforts in mind and a specific example has come up recently in class. In SEO, we have been discussing the power of search and its significance when it comes to consumers finding websites that offer solutions to their needs. Search […]
Thinking about SEO while also keeping in mind that Google is the dominant search engine, I have been questioning our in-class discussion on target market research, especially through specific search engine platforms. My thought specifically has been if there are select target audiences that use the search engine of Bing rather than Google. Now, there […]