Google is making changes to its search results to make them more visual, “snackable,” personal, and human. The aim is to provide users with a more engaging and interactive search experience. One of the key changes that Google is implementing is to make its search results more visual. This means that users can expect to […]
There has been a lot of buzz lately about Google’s decision to phase out its popular web analytics tool, Google Analytics, and replace it with a new platform called Google Analytics 4. While the move may seem surprising at first, it’s actually part of a larger shift in the digital marketing landscape towards more privacy-centric […]
XML sitemaps are an essential part of any search engine optimization (SEO) strategy. An XML sitemap is a file that lists all of the pages on your website and provides information about each page’s relevance and importance. This information helps search engines like Google to crawl and index your site more efficiently, which can result […]
One aspect of SEO that is often overlooked is local SEO, which focuses on optimizing a website for a specific geographical location. Local SEO is important for businesses that rely on local customers to generate revenue. For example, a restaurant, hair salon, or pet store. These businesses rely on people in their local area finding […]
SEO has long been the crucial piece for digital marketing, until Answer Engine Optimization (AEO) entered the scene. AEO is like SEO in that it optimizes content for search queries that are phrased as questions. The aim is for the question to appear in the SERP as a snippet or answer box. The rise of […]
Tiktok has begun to expand its offerings, moving into the search ads market. This places Tiktok as a rival to Google and Microsoft, who are both giants in the search market. Tiktok is planning to offer advertisers the opportunity to bid on select keywords and phrases specific to their product or service. This benefits the […]
Digital marketers are in luck because Google recently updated the features for their ads, making performance max campaigns easier and more accessible. Google announced the new features in an attempt to boost ROI, optimization, and receive deeper insights. There are several new features, one being brand exclusions. Advertisers are able to list there brands or […]
Google has updated their guidance for best practice with links, here are 4 key takeaways from the new information. https://www.searchenginejournal.com/google-link-guidance-takeaways/480173/#close
AI is quickly becoming popular in the world of search. Recently, Bing announced that they are using AI to power search, leaving many people wondering if Google would follow suit. Shortly after, Google announced the release of their own AI powered search engine. With this new feature, users are able to search using text and […]
According to Google’s John Mueller, companies should be looking at their “awesomeness” to improve SEO. But how do you create awesomeness with billions of websites online? Anna Crowe explains in her article, “Top 8 Goggle Ranking Factors, What really matters for SEO,” that there are key ranking factors companies should target to improve SEO. Google […]