One of the most important parts of marketing is targeting the right market. Let’s unpack that a little bit. Essentially, there is a specific group of people who would be interested in your product due to a set of desires, needs, or simply interest in your business. As a marketer, it is important to leverage […]
Imagine that you run a small e-commerce business selling handmade cards for special occasions. The good news is that you create products with a considerable amount of demand. After all, it seems that every day is a new national holiday whether Mother’s day, Earth Day, National Boyfriend Day, Valentine’s Day, St. Patrick’s Day, and even […]