A backlink is a link created when there is a link between websites. These are also referred to as inbound or incoming links. Backlinks are a crucial aspect of SEO since they show that others vouch for your content. This builds trustworthiness which helps rank higher in the SERP. Trustworthiness is also essential when considering […]
John Mueller recently shared valuable advice about simplifying site structure without affecting SEO. This is a common error made since changing the site can affect search rankings and user experience. Mueller suggests making sure that the root homepage redirects to the appropriate version and that it’s specified as the x-default for the set of homepages. […]
Many people want to appear on the first Google search engine results page and they will do whatever it takes to get their website on top. Sometimes people break Google’s guidelines to increase their rank which is known as black bat SEO. Google’s Webmaster Guidelines provide a set of rules that must be followed during […]
Google Analytics is a powerful tool for businesses to understand their online presence. It is used to track and analyze data that provides insight into a site or page. Google Analytics has recently released features that improved reporting experience and efficiency of larger data sets. A new data quality icon at the individual card level […]
In SEO, understanding your target audience is a crucial step in optimizing searches since they are the ones you want to be seen by. These people are potential customers who are searching for keywords associated with what you offer. Once you identify your target audience, you can establish a strategy to ensure these people see […]
Keyword research is a crucial element of SEO since it allows you to better understand your target market. It can aid in finding what people are searching for, how many are searching, and the format they want to view the information. With the ever-increasing volume of search terms, it is important to diversify website pages […]