Upon the introduction to XML sitemaps in class, I was interested to research more into the topic by reading an article by Search Engine Journal titled “How To Use XML Sitemaps to Boost SEO”. You can find that article here: How To Use XML Sitemaps To Boost SEO. In this blog post, I will detail […]
Prior to taking this class, I had never thought twice about why the contents of an error page are so important. Ending up on an error page was always frustrating, but the rise of funny and engaging error pages is a great way to differentiate yourself- that is a custom 404 page! I was able […]
I recently read the article titled 9 Video SEO Tips to Help Your Videos Rank from the blog section of Semrush. The first tip was to make videos about topics that people are searching for through a keyword search tool such as Semrush’s Keyword Magic Tool. The second tip is to make high-quality videos with […]
Working on the project of optimizing a page on the Grove City College website has made me curious about what the best practices for content optimization are. In an article by SemRush, they outlined the 14 most effective contents for better results with content optimizaiton. This blog post will cover why content optimization is important […]
Local Search Engine Optimization is used to increase online presence for a business to appear in search engines when nearby users search for a relevant product or service. The goal of increased presence is to drive business conversions. Semrush Blog posted an article titled “How to Improve Local SEO: 11 Best Practices” that serves as […]
I recently saw an article from the Search Engine Optimization LinkedIn Community. I honestly wasn’t aware that this was a feature of LinkedIn but I was intrigued, so I looked into it and learned that it is digital space where experts in the industry can provide insight into relevant topics. The one I will focus […]
In an article posted by SemRush, they covered the top 9 risky techniques you should avoid in order to not be participating in Black Hat SEO. To start off, we must understand exactly what Black Hat SEO is. Black Hat SEO is using manipulative tactics that violate search engine guidelines in order to increase a […]
In the article titled 5 Key Reasons Why Keyword Research is Important for SEO by SEOptimer, the writer emphasized the main reasons why every SEO and marketer needs to prioritize keyword research. This should be the first step when starting a new SEO campaign and to gain valuable information about both the competitors and potential […]
Being tasked with developing search personas for the type of person that may visit the site I am creating has caused me to think about the importance of knowing your audience. In an article from Search Engine Journal titled “7 Methods To Research & Analyze Your Audience For SEO”, I was able to further investigate […]
I have very little experience with Search Engine Optimization. I am a Supply Chain Management and Marketing major but have more recently added my Marketing major. I know that this topic will be very important regardless of which area of business I choose to pursue. I read an article on Voice Search Optimization titled “Voice […]