Content is king in SEO. It helps establish the relevance of a page and qualify a site for both pay-per-click and organic results. When you develop content, it needs to be content that is relevant to users first. Be sure not to overuse keywords that are relevant to the user but naturally place them throughout […]
During anyone’s time on the internet, they are likely to come across a 404 error page. These types of pages can come up because of an intentionally or unintentionally deleted or renamed page, the URL was mistyped, or an error in the inbound link taking you to a page that never existed. These pages let […]
One good and simple way to get content onto your website is through newsjacking. Newsjacking is the process of injecting your ideas or angles into breaking news, in real-time, to generate media coverage for yourself or your business. People are hungry for different opinions on breaking news or for opinions similar to their own. Below […]
Keywords play an important role in getting people to your website. People use keywords to search for specific websites, articles, etc. on the internet and you need to use them consistently across your content so that people will be able to find it. When searching for which keywords to use, some may think to use […]
In the realm of SEO, there are 2 main types of SEO that you can use to draw audiences to your website. Onsite Optimization Onsite optimization includes elements over which you have lots of control directly over the pages you wish to optimize such as the website’s crawlability (flash, protected content, iframes, etc.) and usability. […]
Why Are These Techniques Important? Failure to engage only in White Hat SEO practices can get your site banned from Google and other search engines. As the number one search engine, Google is visited by billions of people per day, and each visit presents the potential for your site to be discovered by a new […]
As the opposite of Black Hat SEO, white hat SEO practices improve your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engine’s terms and conditions of service. These tactics stay within the bounds of major search engines such as Google and Firefox. […]
The reason you may want to report black hat SEO is either one of two reasons. We will discuss how to report these two different cases. Virus, Hack, or Negative SEO If your website has been attacked through a malicious virus, hack, or negative SEO campaign of spammy links, request a malware review after you’ve removed the […]
Black hat SEO is a set of practices used to increase a site or page’s rank in search engines through means that violate a search engine’s service terms. The “black hat” refers to the hats bad guys wore in Western movies. It’s used to describe internet baddies like computer hackers, virus creators, and those who perform unethical actions with […]
Search Engine Optimization is the process of maximizing the amount of visitors to a certain website by ensuring that the site appears high on the list of results returned by a search engine. How it works is a user creates and publishes a piece of content to a website using strategies to maximize page views. Then, bots […]