In the 1990s, Search Engine Optimization (SEO) involved mostly keyword stuffing and directory submissions to make it complex and Artificial Intelligence (AI) driven that focused on user intent. It used a lot of high-quality content and focused on Google’s EEAT (experience, expertise, authoritativeness, and trustworthiness). As SEO evolved, it began to shift to moving from […]
When using Search Engine Optimization (SEO), internal links are crucial. They help search engines crawl, index, and understand a website’s structure while distributing ranking power across pages. They also help with improving user navigation and increasing time spent on-site which reduces bounce rates. Here are some key reasons for the importance of internal linking: To […]
Searching for a graduate program that will best fit you can be stressful. By now, if you are looking towards entering grad-school, you have a field of interest and know what you want to study. But where to study, is the next big question. Knowing how to find the school that has the best program […]
Search Engine Optimization and content marketing go closely hand in hand. They have interdependent strategies. Content marketing is the process of creating valuable, relevant material such as blogs, videos, and infographics that help to engage with consumers and all types of audiences. Search Engine Optimization is the driving optimizer for that content to be ranked […]
Google is the most popular Search Engine Optimization used today. It is so popular that us as humans have coined the term “googling” as a verb. In an article written for ResearchFDI, a survey stated that within every minute there are 5.9 million searches being processed on Google. Adding this up constitutes to over eight […]
To attract readership for an article you may be posting, it is important that you use SEO. Here are a few ways using SEO can get readers to read your writing. It’s important to note that keywords are your ultimate playing field. Implement them where you can, but be cautious of competing against yourself with […]