It’s important because sometimes, search engines might make a mistake! They might not understand the purpose behind your content and provide your site as a search result on a SERP that you were not aiming for. SEO is made up of a lot of components and tools that can ultimately help you improve your ranking. […]
Firstly, you need to make sure you have a search persona. If you don’t have one, go back to my last post to create one! Next, lets walk through the process of narrowing your keyword searches. Following this list will be super helpful with narrowing down what keywords you could easily rank for.
To target the right user, you first have to create the perfect user. Develop a description of who you are targeting. You need your searcher to have important and relevant information like demographics, location, type of role they play in a company, their pain, and most importantly, why they are searching. By following this layout, […]
Set Your Organic Search Baseline. Ask yourself: how visible is your website now? That is your baseline. Figuring out how visible your domain is on different devices and getting an overview of the types of traffic you get is important. Look at your competitors website and see how you can compete against them and get […]
What is Semrush? It’s an all-in-one tool suite for improving online visibility and for discovering insights that can help with marketing. The tools and reports that are provided from Semrush are able to help marketers in the world of SEO. The breakdown: Semrush has 3 trials that you can subscribe to, the Pro trial, the […]
SEO-friendly content is important when trying to write and publish content with the goal of ranking on the first page of results in search engines. The first tip is that you want to match search intent. Search intent refers to a person’s purpose when they are searching for something. The “People Also Ask” section also […]
Paid search marketing can also be synonymous for PPC (pay-per-click). Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is usually associated with first-tier search engines. The most important step in conducting good search engine advertising is to select […]
I read an article about how people who work in SEO have a certain type of personality. There are several tests that you can take to determine this. Holland Codes are a set of traits that measure your interest in broadly defined groups of activities. Because they’re broad, and because they’re specifically designed for career […]
(Info and quotes from: https://www.forbes.com/sites/forbesagencycouncil/2022/05/05/powerful-seo-trends-that-are-dominating-2022/?sh=45e3502d338d ) Google’s algorithm is tricky and always evolving, so it’s best to always be aware of how you are staying on top of certain trends, search engine results, or key website metrics. “Core Web Vitals are a set of ranking factors that Google uses to see the overall experience of […]
There are four types of SEO. On-page SEO, off-page SEO, technical SEO, and local SEO. White hat, black hat, and grey hat are different approaches to SEO. On-page SEO is activity that happens directly on the page or site. Optimization for this includes factors like keywords, descriptions, titles, images, headers, etc. Off-page SEO focuses on […]