Overall, SEO has been a very interesting class. At first, I was worried that the class would focus heavily on the technical side of SEO. As someone who is terrible with technology (I don’t think I’ve been connected to the wi-fi for at least three days now), the strategies we learned about in this class […]
You’ve created a brilliant website, and it has been up and running for a few years now. It is… outdated to say the least. Your keyword ranking is starting to drop and it feels like the users just aren’t coming to your site like they used to. It just hasn’t been a priority- your business […]
When creating a marketing plan, it is common to prioritize either SEO or social media. However, both are extremely valuable to a brand. SEO can drive visits to a site where purchases may be made, or decisions can come from social media where users can learn about your product. There is great value in both […]
Domain names, while not explicitly part of SEO, can be valuable in helping both users and SE robots find our website. Creating a domain name that is both unique and memorable can lead users to your site and can help others recommend your site via word of mouth. Furthermore, using a sub-domain can prove useful […]
Rich snippets are a vital component of on-site search engine optimization. They help both human users and search engine robots use your site. However, the biggest advantage of rich snippets is the increase in click-through-rate. Benefits of Rich Snippets While rich snippets do not directly increase your search ranking on Google, they do help users […]
The key piece in writing content for SEO is considering the end user. However, this is a broad and often complicated goal. In order to break this down further, Widmer notes that three critical components of writing content for SEO are (1) knowing the search intent behind keywords, (2) developing the best possible answer, and […]
https://www.youtube.com/watch?v=0YzOGD8D8Qo When looking to improve your sites SEO, it is important to have actionable, easy to follow steps. This video by Matt Diggity does just that by laying out five key steps for how to improve SEO and using his own site as an example. Many of the points he touched on directly correlate to […]
While Search Engine Optimization (SEO) is mainly utilized by business owners, there is a link between SEO and computer science as well. This can be seen specifically through the use of H1 Tags. For the business owner, H1 Tag is the title of the post or page. The H1 Tag is displayed as the […]
Recently, artificial intelligence technology has been integrated into search engines. Starting with Microsoft’s ChatGPT, companies like Google and China’s Baidu have been quick to follow suit. This change has the potential to change the way we use search and how we view Microsoft. Microsoft’s ChatGPT has the power to answer questions in a more […]
When working to optimize SEO, it is important to keep in mind the platform you are on. Each platform has a different algorithm and a different audience. For example, if you are looking to sell a product, the SEO process is going to look very different if you are posting your product on Etsy compared […]