I have been surprised this semester with how similar search engine optimization is to sales. In sales class, we learned about pain and gain and discussed how to best convey our solutions to our potential clients. It is quite similar with SEO, except you have to “sell” your site to Google along with selling your […]
For our semester project in SEO, I am working to improve a site for my boyfriend’s mom. She owns a soap company out of her home and creates various scented soap, shampoo, and conditioner bars. I was originally interested in it because the website itself is not optimized for web users. If anything, it functions […]
As we have learned in class, the world of Search Engine Optimization is constantly changing. The way search engines crawl websites to the way users search is totally different today than it was 10 years ago…5 years ago…1 year ago…even 6 months ago! For this reason, it is important to stay on top of what’s […]
Picture this: you have just started your small business out of your home. Up until this point, you have been making and selling your product through social media (Instagram and Facebook). You figured out how to use those sites pretty well, but the majority of your sales are still coming from family and friends. You […]
When setting up your site to be found on the web, there are many aspects to consider. One such aspect is the mind of the searcher. Sounds fancy and complicated, right? Well, it is not actually as intense as it may sound. Read on to find out… Obviously, your site needs to be easily crawlable. […]
Traditionally, people believe that search engine optimization is only connected to key words, but there is another very important thing (among others) that affects a website’s SEO, and that’s design. A website’s design can make or break its performance, and while that is obvious from a personal-experience perspective, it can be difficult to realize that […]