Reading Adam Rogers’ article on driving traffic to your website in 2025 gave me a clearer picture of just how layered digital marketing has become. With so many tools and tactics available—from SEO and email marketing to influencer partnerships and local events—it’s easy to feel both inspired and a little overwhelmed. What stood out to […]
After reading Oleg Levitas’s article, “The 2025 Local SEO Shift,” I found myself rethinking what effective local SEO actually looks like today. As a student learning the ins and outs of digital marketing, I’ve mostly associated SEO with keywords, backlinks, and search rankings. But this article helped me realize that local SEO is becoming far […]
After reading the article “Is Using AI to Write Blog Posts Bad for SEO?” I’ve come away with a clearer understanding of the current relationship between AI-generated content and search engine optimization. As someone studying SEO and digital marketing, this topic feels especially relevant given how common AI tools like ChatGPT have become. The article […]
I recently came across an article from Yelp about restaurant SEO, and honestly, it gave me a lot to think about. I’ve always known that having a good website and being on Yelp or Google is important—but I didn’t realize how much strategy goes into just helping people find your restaurant online. The article starts […]
With a little bit of experience, it is very easy to make a WordPress site that looks great. But, it is a lot harder to make a WordPress site that looks great and pulls traffic. Focusing on building your SEO will allow you to focus on optimizing both of these factors, regardless of your experience. […]
In a LinkedIn article by Aman Arora, he lists out 21 interesting SEO facts that were relevant in 2024. The first fact that he says was shocking to me, and very relevant to search engines. It is that Google processes over 8.5 billion searches per day. With each of those, they are ranked according to […]
Is Search Engine Optimization worth it? Is it really as good as people say it is? And how can we ensure it will work? In an article by Contentoo, these questions and more are answered, and the true meaning behind search engine optimization is discussed. For some people, search engine optimization is a “powerful marketing […]
In today’s technologically centered world, the use of the internet is only increasing. In an article by ScienceDirect, they state that 93% of internet traffic is managed by search engines. This is a very high percentage, and because of this, the need for the optimization of search engines is only increasing. They dive into the […]
In an article by Agility PR Solutions, they discuss 10 facts about SEO that are helpful and interesting to know. When I read this article, some of the facts were very surprising to me. The more I read about SEO and explore this topic, the more I realize how important it is, and this article […]
As a Supply Chain Management major, I have little experience with SEO–the extent of it being from my Digital Marketing course I took my freshman year. Going into this course, my understanding of SEO is that it essentially ensures that a target audience is seeing what your company has to offer prior to seeing what […]