Local SEO? Being a small business, especially one with a physical storefront, means a smaller audience. So, it is especially important to get visibility to those potential customers. Local SEO is a strategy that targets your local audience through multiple steps. If you can optimize your site, you will be able to maximize your small […]
The History of Page Rank Page Rank is named after Larry Page, American businessman, internet entrepreneur, and of course co-founder of google. Sergey Brin and Page developed Page Rank in 1996 at Stanford University. These two have had much success, Page Rank being one of the biggest. What is Page Rank Page Rank is an […]
What is Link Bating? Link Baiting is the practice of leveraging authoritative websites in your industry (the most powerful linkers) into sending traffic and links to your site. Yes, it’s a good thing…even though it might give off a different aura. The steps you have to take will require effort, but it will be worth […]
Links are an essential aspect of SEO. Whether you are using inbound or outbound links, incorporating them in your website will be a good way of increasing your SERP spot and gaining new viewers. Below we will cover the basics of links and why they are so important. The Basics Links are a way for […]
Overview Learning the base knowledge of the google search engine and how it analyzes a website will put you ahead of your competition. Taking a look into crawling, indexing, and serving search result will give you good insight into SEO and what you need to do to optimize that process. Knowing these stages is a […]
Dick’s Sporting Goods has been on the top of their industry for as long as we’ve been around. Their hundreds of stores and array of sporting goods is what customers love about them. Their in-store credibility is why they were able to establish such a massive and successful online presence. Their #1 ranking on many […]
In class we learned extensively about the bad practices of SEO. Black hat SEO is a way of improving your sites ranking in a way that doesn’t follow the search engine guidelines or is done in a deceiving way. Using these tactics is an easy way to be blocked or banned. If this occurs you […]
Building a great website doesn’t matter if no one is able to find and view it. Some of these tips will help search engines see your site more which will help it to rank higher. Maximizing your SEO potential will allow you to appear at the top of the SERP and lead you to your […]
Header tags are HTML tags that serve the purpose of heading hierarchy. The tags go from H1 to H6 but usually you only need to go down to H4. It’s important to understand that the H1 tag is different from the title tag, though both should connect to each other. You are allowed multiple H1 […]
What are Zero Click Searches? It seems that clicking through to links and websites is becoming less frequent and needed in some situations. Whether it’s getting an answer, learning quick facts and information, or using conversion calculators, there are many useful features at the top of the SERP (Search Engine Results Page). Another feature that […]