Domain authority is basically the score given to your domain (that’s the “apple” in apple.com) that determines where you will rank on the SERP. Your score will fall somewhere between 0 and 100. You can find your domain authority score by going to Moz Link Explorer and entering it there. The most important detail when […]
We all know the importance of developing mobile-friendly sites when so many searches occur on smartphones. At the same time, plenty of people still use laptops and desktop computers to access websites, so we don’t want to swap out one for the other. This is where responsive web design and adaptive web design come in. […]
Most people know what Pinterest is. It’s a semi-social media platform that is used by people to collect images from around the web into boards centered around topics ranging from outdoor projects to inspirational images. What you may never have thought about is how Pinterest could be useful for SEO. Many people (myself included) even […]
Google has led the charge with many mini-revolutions to the search engine landscape. Here is a look at some of the most influential with regard to SEO. Released in 2011, Google Panda proved to be an early SEO-significant update by aiming to reduce the visibility of low-quality, thin content in search results. High-quality websites were […]
Google running updates and improving their software is as natural of a process as Apple releasing a new iPhone. But when it comes to using Google Analytics to track site traffic, most businesses and users have become accustomed to the original Universal Analytics. Google’s newest iteration, GA4, which will fully replace Universal Analytics in July, […]
SERP analysis is a fundamental aspect of search engine optimization. It should be one of the first steps you take to research a keyword phrase. SERP analysis is the process of identifying what pages are ranking at the top of the results page and why. Very few people move past the first page of results […]
Black-hat SEO is the practice of using unethical practices to force your page to rank. These practices, which include sneaky redirects, keyword stuffing, and hidden links, are considered unethical because they are usually spam or low quality content that mislead the web crawlers to allow them to rank while sidelining content and pages that actually […]
Backlinks are the PR marketing for the SEO world. Backlinks act as external endorsements for content quality on your site. Luckily, you don’t have to wait around for someone to shout out your site. There are many ways to obtain backlinks fairly and organically. Before you try to find places to link your content, make […]
Long-tail keywords refer to keywords and phrases that are more specific, often three or more words, and least likely to be searched (e.g. “How to make a Facebook page.”) These keywords rank high in number but low in search volume compared to more basic searches (e.g. “Facebook”). The name comes from the “tail” at the […]
New to SEO and don’t know where to start, or trying to conduct research and want some tools or extensions to help you out? After some exploration, I found the two following tools and recommend giving them a try to enhance your research capabilities. 1. Answer the Public This is a useful search listening tool […]