SEO is only as good as it’s weakest link. You can have all the keywords and content in the world, but if you’re lacking in uniqueness, your site will fall into the realm of mediocrity. Every bit of the website needs to be able to work into itself and bring other pages up with each […]
Sometimes SEO isn’t always about you. Although optimizing your own site and doing research for your own site is crucial, it’s also important to take a step back and look at who you’re competing for clicks with. Competition should encourage, never dishearten. Striving with competition “Competition” gets a bad rap. Many people think it’s a […]
After learning about link earning in class, I think the most intriguing thing to me is the idea of “earning” a link. It takes work to get somebody to link to you. It isn’t just give to you or something you can request and be gifted. To build your site with external links you have […]
Link Baiting gets a bad rap. Although “baiting” sounds an awful lot like being deceitful and manipulating someone into doing something that they aren’t intending to do, or “baiting” someone into doing something, it really isn’t anything at all. Link Baiting is the practice of leveraging an authoritative site in your industry into linking to […]
Putting Search Engine Optimization is a lot easier said than done. You can know all about Metatags and keyword research and persona portfolios but actually figuring out what in the world you’re doing is another story. The one thing I’ve learned is that there is brilliance in the basics. Keywords, Keywords, and more keywords. Sometimes, […]
The content we use on websites needs a little context. If you haphazardly throw content on a page and call it a day, not only will the meat of your site be hurtful to your SEO, but anyone actually interested in your site will spend their time confused and lost on your page. Creating a […]
Search Engine Optimization isn’t just about your keywords and phrases. One of the largest parts of building a good site is Content Development. It is essential to the relevance of the page. You can have all the keywords in the world but if you don’t have strong content, writing, and media backing up the keywords […]
Keyword intent is a massive part of doing a good job with your Search Engine Optimization. Not only does it relate to keyword targeting and connecting with the users’ needs and pains, but also relates to the important part of clarifying and distancing your website from everybody else’s. There is no easy way to know […]
I’ve realized when doing Search Personas for my website project, that it isn’t as easy to find a specific search persona for one specific type of person sometimes. While narrowing down your audience is extremely important toward the beginning of your keyword research, getting TOO narrow can lead you down a rabbit hole to an […]
As an aspiring photographer with my own media pages and websites to promote my work, I never realized until day 2 of sitting in Search Engine Optimization that I was doing it all wrong. Much of the media I have produced, I’ve produced with as few words as possible to let my work do the […]