When talking about SEO, we talk a whole lot about Google. But what about other search platforms. And I’m not talking about Bing or Yahoo. I’m talking about what we usually think of as apps: Youtube, Spotify, etc. Because these are also search engines in social media form. And since we’ve been talking about social […]
Every decent SEO professional has heard about link-earning, which is exactly as it sounds: the process of gaining/earning a link to your website from another site because they believe your content is relevant to them. And there are many tactics to boost your link earning, but one stuck out to me personally: HARO (Help A […]
At this point everyone has heard about ChatGPT and other AI technologies that pride themselves on being extremely conversational. You can ask questions as if you were communicating with a real human. So far, Google is not this way. In Google, you type in “coverse shoes with gold eyelets” and get your results. But what […]
Trends move fast. And often, as it seems, by the time you decide to jump on a trend, it’s already come and gone. But recently, we learned about newsjacking and that idea really got my attention. How can one jump on a trend in time? How can they use trending topics to their advantage? Well, […]
It’s no surprise that blog content has recently been shadowed by video content in the media. Especially with the popularity of Youtube, TikTok, and Instagram Reels, where video content is just as accessible as textual content (if not more accessible on these platforms). But how might this help SEO? And, better yet, how might it […]
For years, search has mainly been focused on textual content. But now, with audio/visual forms of content having been introduced, Google is adapting. Google will now be viewing content much like a human: as if it had eyes to see, ears to hear, and a brain to read and comprehend. Google is working to look […]
As we probably all know, mobile site usage has skyrocketed in the past decade. But even now in 2023, when mobile usage seems to be old news, mobile SEO is becoming more important than ever. Now that mobile researching is both easier and quicker than any other kind, it’s critical that our sites are mobile-friendly. […]
With the rise of ChatGPT and Bing AI Chat, more content than ever is being generated via artificial intelligence. And though AI saves a lot of time, Google is not too fond of it as a content creator. In 2023, Google is expected to crack down on AI generated content, and instead favoring (and therefore, […]
Keywords in SEO are crucial, and usually one of the first things covered when learning about optimizing a site. But not all keywords are the same. In fact, there are many different types that differ in areas like length, buyer intent, and industry. For this blog post, I’ll be covering keywords differing in length. There […]
SEO is not an area belonging only to the computer geniuses and coding nerds. When taught correctly, anyone can learn how to optimize their business site. However, there’s certainly an SEO terminology, a necessary lingo. In order to make the process a little simpler, I’m going to cover an important SEO term to add to […]