I am a self-taught golfer. My free summer days involve me searching fun and cheap golf courses in my area where I can go to hone my skills. I never considered that when I type “golf courses near me” that the first site has been SEO optimized. For golf courses, a key factor of their […]
As we continue to walk through the SEO process, another crucial pillar is the use of meta tags. A meta tag is a piece of a website that helps search engines like Google decipher important information about the site. These meta tags can come in the form of title tags, description tags, or certain […]
My past two blogs have attempted to bring some clarity to someone who has just started researching SEO; this is a continuation of that. One of the most important aspects of SEO is keywords. Put simply, keywords are important to SEO because business attempt to understand and utilize certain keywords to help direct users that […]
My First Blog post had to do with the “what” of SEO. This is a crash course on who uses and benefits from SEO. The keyword here is “persona”. What are the personas of people interacting with your site? The necessary steps here are to first: brainstorm a quick list of prospective users, then […]
I am absolutely hopeless with technology. I can barely even figure out HDMIs for the TVs on our hall. So, for someone like me, understanding the basics of what SEO actually is, is very important. This is SEO for dummies. In class, we learned that Search Engine Optimization, or SEO, is “the science of increasing […]