I haven’t had Instagram for 3 years and I love it. I was spending so much time on it, it was terrible for me. But one thing I always thought was interesting was the idea of trends. Something would happen in pop culture (A new TV show, a sports moment, a political moment, etc.) and […]
My last post had to do with niche businesses and three tips for them to better optimize their sites. Something that every business (especially small businesses) should be aware of and take advantage of is the famous phrase “near me.” The rise of mobile technology has normalized the demand for instant gratification. People want what […]
One of my good friends built a tiny home over the summer and is looking to make it into a full-fledged small business. A tiny home is basically a house built on a drivable trailer. They have everything a person could need, they’re just…tiny. So, how could my friend, David, optimize a website? Well, he […]
I am a self-taught golfer. My free summer days involve me searching fun and cheap golf courses in my area where I can go to hone my skills. I never considered that when I type “golf courses near me” that the first site has been SEO optimized. For golf courses, a key factor of their […]
As we continue to walk through the SEO process, another crucial pillar is the use of meta tags. A meta tag is a piece of a website that helps search engines like Google decipher important information about the site. These meta tags can come in the form of title tags, description tags, or certain […]
My past two blogs have attempted to bring some clarity to someone who has just started researching SEO; this is a continuation of that. One of the most important aspects of SEO is keywords. Put simply, keywords are important to SEO because business attempt to understand and utilize certain keywords to help direct users that […]
My First Blog post had to do with the “what” of SEO. This is a crash course on who uses and benefits from SEO. The keyword here is “persona”. What are the personas of people interacting with your site? The necessary steps here are to first: brainstorm a quick list of prospective users, then […]
I am absolutely hopeless with technology. I can barely even figure out HDMIs for the TVs on our hall. So, for someone like me, understanding the basics of what SEO actually is, is very important. This is SEO for dummies. In class, we learned that Search Engine Optimization, or SEO, is “the science of increasing […]