Author: RApetschke

When Hansel and Gretel walked through the woods, they relied on their breadcrumbs to show the way back. However, this plan had a flaw– animals could come by and gobble the whole trail up! Thankfully, we don’t have to worry about that on Google. In fact, you can see the whole bread crumb trail your […]
Structured data is usually some markup on a website’s page to give additional detail on the page’s information. This information helps SE bots understand your content better. Unstructured data example: Don’t forget to pick up Johnny from soccer practice on Monday at 5! Structured data example: picking up date time location Johnny Monday 5pm soccer […]
Finding the right keywords feels a bit like an Easter egg hunt. Only, there’s countless eggs, half of them are rotten, and only a few have prizes inside. Here’s your basic guide of how to look for the right ones. 1. Search potential Just like there’s no point in looking for Easter eggs in off […]
Here are some tips for making the most user-friendly navigation bar you can (considering that good user experience helps boost SEO): 1. Consistency across pages The best way to make a navigation bar easy to navigate is by having it be the same regardless of what page of the website the user is on. Think […]
Do you enjoy causing problems in your spare time? Or perhaps pushing people’s buttons is your life mission. They say that the sky is the limit, so go big or go home! Google, here we come! 1. Cloak like there’s no tomorrow Nobody likes finding out that the wool has been pulled over their eyes, […]
How do you optimize images on your website for SEO and a high-quality user experience? Well, here are some steps: 1. Alt Text Not everyone who visits your website experiences the web completely the same. Some users have sight impairment, and others simply experience loading issues. Alt text offers a verbal (or in the case […]
Does SEO confuse you with it’s complexity? Does mastering it sound like an impossible task? Perhaps all you need is a better understanding of how the whole system works. Search Engines What is a Search Engine? First of all, a search engine is basically a big data base (called the index), just like a library. […]
Meta tags are snippets of HTML code which serve as the main way to communicate with search engine robots. Meta tags can influence where your website ranks in the Search Engine Results Pages (SERPs) in a multitude of ways. First of all, if written well, they can help the search engine bots better understand the […]
Are you on your way to making a sitemap for your website? Here are some tips and guidelines that will make your website easier to crawl. For a more expansive look into this list, read more at What is a Sitemap & How To Create One for SEO (klientboost.com)
A sitemap is a page of links, images, and files from a website. This list of links include some information about the pages they link to. Sitemaps allow search engine bots to crawl through your website more easily, which makes them easier to find when Googled. There are three main types of sitemaps that Google […]