As the last blog post for this semester I decided to go a little all-out and look at as many SEO functions and features as I could. In order to do so I searched up a simple search term and tried to find as many SEO related content and techniques within the results. the search […]
Here are some of my takeaways from the content challenge Even though the assignment did not require completing the SEO of the page, it is still very interesting to see how simply creating thorough yet concise content can result in good SEO. Based on the Yoast SEO plugin, just starting with a relevant title, description, […]
Enough about explaining proper SEO tactics, here are a few examples of terrible SEO decisions you must avoid. (this isn’t specifically black hat practices, just things to avoid doing) #1: too many keywords. There is a proper amount of keywords, so spamming them is obviously a red flag for anyone looking at your site […]
Relating to the presentation we were given on friday, here are some examples of services that good SEO-focused businesses can provide: 1: basic site analysis: The most basic service an seo company can offer is to utilize their analysis to give their customer a proper rundown of their ranking status, as well as ideas as […]
“Know thine enemy and know thyself and you shall not fear the outcome of one hundred battles” -Sun Tzu the art of war. No, seriously. Understanding your competition is half of how SEO works, because the entire point is for your site to have the best SERP position possible, you will always have to outplay […]
All the different SEO terms, tags and techniques can be really really confusing, so here is a nice example for how to optimize a basic page or post. 1: content: make sure it’s interesting and relevant. While not the most serious topic, here we will write a page that talks about a funny looking fish. […]
Black hat SEO is the use of non-customer focused tactics in an attempt to boost search engine performance. This often utilizes very aggressive and dishonest techniques that do not provide any value to a human user. These tactics often include the following: Unfortunately despite efforts by search engines to guarantee quality, many black hat pages […]
Meta tags are scripts that provide information for search engines that are built directly into your website. They tell the engine what to display in the browser, and provide data needed to sort the site in the search algorithm. Tags such as the title or description tag also help customers decide which page to click […]
Discovering the correct keywords for SEO is not as simple as just listing words relevant to your business or site. Proper keywords are relevant to each specific customer and the world around the business as well. This is why customer interaction is crucial to start before any attempts at sales, because no matter how good […]
Due to the massive increase in machine learning (AI) technology, SEO is vital to the success of any online business. Simple advertising work and other marketing is no longer sufficient to get a competitive amount of traffic through a website or online shop. This means that hiring a professional SEO consultant can cost several thousand […]