SEO and Marketing have one thing in common that has stood out more and more as I study them: Perception matters. Visual perception plays a crucial role in the field of SEO. User experience may be shaped by many different things. Some people more than others may be naturally visually stimulated, but either way perception […]
Details build impressions. That is the only way to describe it. Anyone trying to claim that SEO is not about details has to be incorrect. The details make everything happen the way it needs to, but the significance is not in having the right separator on the title tag, but in winning the trust of […]
Working for small businesses can be an incredibly enjoyable and rewarding experience, even on the SEO side. Firstly, small businesses offer an intimate environment, where employees can form genuine connections and build strong relationships with their colleagues and employers. This sense of camaraderie creates a supportive atmosphere that encourages collaboration and teamwork. Because I know […]
Trends can be such helpful and effective hacks to help people memorize or remember things, or just to help them feel known and understood. In SEO, however, using a trend heavy approach means constant revamping to stay fresh. Whether or not the trade-off is worth it will depend on the website and who it is […]
There are so many reasons to love 404 Error pages. They are secret avenues to winning a consumer’s heart. 404 Error pages show how a company has chosen to handle a completely blank space. It shows personality… or the lack thereof. While a serious 404 Error page may get users back on track quickly, it […]
SEO and marketing are very similar in mission. As a marketing major, I went through a very specific process in selecting my major. I knew I wanted to have a business degree because I wanted the business core education. I also wanted to feel confident in business knowledge in preparation for stepping into a world […]
Search engine optimization is all about how to create a website that search engines will rank highly. It is especially important to generate a competitive ranking for the keywords from searchers with demand for that specific content. Entrepreneurship is all about foresight. So how exactly are the two related? Well, while entrepreneurship is all about […]
As SEO develops, the emphasis on the user deepens. Intent and content are two of the most crucial parts of SEO. Intent refers to being able to understand what the searcher meant by the search. Content is all about supplying quality answers to that ask. SEO is getting to be more about the user than […]
I am always surprised by how such little time can have drastic effects on the way things function. SEO is no exception to the patterns of rapid change in our tech-driven world. The term “black hat” SEO denotes keyword stuffing, invisible text, cloaking, comment spam, et cetera, practices that in older times were a norm. […]
Just as there are two types of SEO (on-site and off-site), there are also two ways psychology interacts with SEO. Firstly, SEO done well has to be done with the end user in mind. When finding the most effective keywords, one must understand the target audience and how they would word their searches. Searches come […]