In the ever-evolving world of search engine optimization, Rand Fishkin, the founder of Moz, has emerged as a prominent figure and thought leader. In this blog post, we will explore who Rand Fishkin is and summarize his key points on white hat SEO practices. Overall, Rand Fishkin’s ideas around white hat SEO emphasize the importance […]
Brian Dean, the founder of Backlinko, has contributed significantly to the field of SEO with his unique strategies and insights. Brian’s Skyscraper Technique is a content creation and promotion strategy that aims to generate high-quality backlinks and improve search engine rankings. The Skyscraper Technique is effective because it taps into the existing demand for popular […]
The following Text was written by Chat GPT on Keyword research in SEO. Keyword research is the process of identifying the search terms and phrases that people use when looking for information, products, or services online. It is one of the foundational elements of search engine optimization (SEO), as it helps website owners and marketers […]
Rand Fishkin, the founder of Moz, is a prominent figure in the world of SEO and is a strong proponent of the idea that content is king when it comes to SEO and digital marketing. There are a few key reasons why Rand believes that content is so important: Overall, Rand Fishkin’s “content is king” […]
When you pull out your phone and navigate to a browser to click on the microphone icon or say, “Hey Siri” and ask a question, that is considered a Voice search. Voice search is becoming increasingly popular as it allows for a more natural and conversational way of searching. Additionally, it provides a method for […]
Targeting Longtail Keywords is an effective SEO strategy because they do not require high domain authority. This makes it easier to Rank well in search engines. Longtail keywords are typically phrases containing around three to six words with a low search volume. As such they are more specific and have a higher search intent than […]
EAT Stands for Expertise, Authoritativeness, and Trustworthiness. YMYL stands for Your money or Your Life. Google references both of these concepts in their Search Quality Rater Guidelines to evaluate the effectiveness of search results. E_A_T refers to Google’s judging of a page’s credibility. Google uses quality raters who are real people that determine how well […]
When creating content both the searcher and the search engine must be considered. Seo Content is content designed to rank in Search engines. As discussed in class the best way to do this is to target the true intent of the user’s search. In most cases when content does not fails to target the searcher’s […]
According to Ahrefs’ Blog General SEO there are two main questions one should be asking before deciding to invest the appropriate time and money into an optimization campaign. Question one asks if there are potential customers searching for what you sell and do. Certain business types like physical stores should say yes to this while […]
Microsoft is integrating the technology behind ChatGPT into their Bing search engine. Their primary reason for doing this is to steal some market share away from Google who is the leading search engine, as we well know. The improved Bing interface will include a redesigned search bar that is much smaller and presents itself as […]