Despite massive SEO budgets and content teams held by large companies, a solo blogger was able to outperform all of them in a specific area of SEO. In the niche area of tiny house solar power, a solo blogger who we will call Ben (the blogger wrote anonymously) beat our major solar companies in SERPs. […]
In 2017, the SEO software company Moz realized their blog had become bloated, and much of their content was getting very little traffic. Moz had been publishing for over a decade and at this point they had thousands of articles. After surveying their content, Moz found that many of the articles were outdated, no longer […]
Just because a company is selling a niche product it doesn’t mean that the seller won’t face strong competition from other sellers. Selling products in highly competitive niche areas comes with some specific challenges and ultimately SEO is still just as important for selling and conversions. There are some specific and some more general SEO […]
There are some specific applicable aspects of SEO that you wouldn’t usually consider when you think of Search Engine Optimization. One of those specific applications is the use of SEO strategies for podcasts, or other forms of audio content. Posting audio online can pose some specific challenges in regard to SEO, because search engines can’t […]
A crucial aspect of SEO is mobile SEO and ensuring that your site and content is optimized for mobile devices. But why exactly is it so important, and what are some ways to optimize it? Mobile SEO is so important because Google has switched to mobile-first indexing, which means that it primarily will use the […]
On April 24, 2012, Google released what is called the “Penguin Update”. The purpose of this update was to penalize and halt the promotion of websites that were using black-hat SEO techniques. Before the Penguin update, websites could use keyword-stuffed anchor text, purchasing links, and other dishonest tactics to boost their site and content’s rankings. […]
Google has in the past used a set of guidelines to evaluate the quality of website content. Their original guidelines followed E-A-T, or Expertise, Authoritativeness, and Trustworthiness. Expertise is fairly self explanatory, Google wants to show you content from pages and individuals that know what they are talking about and have skills regarding whatever the […]
To say that technology is constantly improving and evolving would just sound like a broken record, but that’s because it is consistently true. This is absolutely true for SEO, and especially so due to the recent drastic improvements of AI and its accessibility to be implemented in almost endless areas of technology. Just as it […]