Every brand has a personality, which is what sets them apart from the competition. People are more likely to buy from a business with a brand personality similar to their own. So, when considering SEO, integration of that personality throughout the content should be considered. What words would that type of person use? What layout […]
So you have a website, but don’t know what to add that will really differentiate yourself? The right topics can drive organic traffic and increase visibility online. Here are five easy ways to find content ideas for any website: Pay attention to the frequently asked questions your customers ask about your products or services (the […]
In today’s digital landscape, social media and SEO are more interconnected than ever before. While many businesses (hopefully) focus on their SEO strategies, a significant number still neglect the power of social media. But the truth is, a strong social media presence is essential for boosting your SEO efforts and driving online success. Social Media’s […]
We know that search engine optimization is important, but how important is it as a skill on a resume? I did a little searching and this was what I found: Here is the facts: The number of available search engine optimization jobs increased by 43 percent in 2018, with search marketing experience among LinkedIn’s most […]
What is keyword density? The number of times you use a target keyword on a webpage in relation to the total number of words on page. How is keyword density calculated? Number of times keyword is mentioned / Total number of words on the page = Keyword density What is the ideal keyword density? There […]
Interested in seeing if any big name companies have participated in black hat SEO, I searched for case studies. One in particular was appearing frequently: J.C. Penney. Here is the story: Throughout the 2010 holiday season, J.C. Penney was conspicuously at the top of Google’s organic search rankings for nearly every product imaginable. Their online […]
I am creating a website for a “local” farmer’s market, but what exactly does that mean? Local to one person might be clear across the country for another. So how are we supposed to go about this in SEO? Taking advice from this link: https://www.localvisibilitysystem.com/2013/11/04/the-one-truth-about-local-seo-i-wish-everyone-understood/ here is what I found: You can’t define what “local” is, […]
In voice searches, we tend to ask longer, more specific questions rather than typing in a few short words. For example, instead of me typing “best Italian restaurant,” a voice search might be something like, “What’s the best Italian restaurant near me?” This is why long-tail keywords have become even more critical for voice search […]
When researching tips and tricks for Search Engine Optimization one statement in particular caught my eye: The 80/20 Rule. I have heard about it in my retail management class, consumer behavior class and principles of marketing class, so it must be relevant, right? A concept as simple as 20% of efforts drive 80% of results […]
The idea of turning a blank page into something visually appealing, functional, and user-friendly has always sparked a sense of excitement in me. From choosing color palettes to designing layouts, I love the feeling of I bringing an abstract idea to life in a digital space. During my time in college, I have taken numerous […]