As we began discussing Web Hosting in class, I wondered to myself, “what did people do before sites like GoDaddy existed? How did they make a website?” Today, it is so easy to log on to GoDaddy or other platforms, and buy a domain name, or to open Wix and WordPress to create a website, […]
As we have continued to use Semrush throughout this semester and have begun the Semrush Academy Modules, I have been amazed at the power of their site, and all the tools and capabilities that are available. It genuinely feels as though every single aspect of digital marketing can be tracked, improved, and managed through their […]
Search Engine Optimization is a reletively new field that has exponentially grown in relevance and importance. As this industry continues to grow, it will be reliant on the updates, rules, and guidelines that the various search engines choose to implement. Focusing specifically on Google, there have been several updates that have dramatically changed the playing […]
When I first took Content Marketing with Professor Sweet, I had just vaguely heard of WordPress, and was initally so overwhelmed by all the different tools and methods of customization. I had seen ads for Wix, and even messed around making a site or two on there, but what we were doing in class seemed […]
Over break I was explaining this class to my parents, and they replied that it sounded like this class should be for computer science majors, since we are learning how to optimize websites. I then explained to them how this class is dual labeled as both MARK 330 and ENTR 330, and that this content […]
During our class sessions this week, we talked about Google’s Quality Guidelines, that they look for content that fulfills the EEAT accroynm. This is content that should be based in Experience, Expertise, Authoritativeness and Trustworthiness. I have noticed lately that while using Google to search for information, whether personal or for a project, very high […]
They say that a picture is worth a thousand words and search engines have taken that to heart. Image search is continuing to grow in popularity and for good reason. When you don’t have the words to describe a product, place, or idea, image search comes in handy. Searchers don’t need to translate their thoughts […]
In 2020, a Forbes author claimed that SEO was “probably the most powerful way to market a business.” Now, five years later, that is more true than ever. While SEO continues to shift and evolve, it is also interesting to look back and see where it has come from. The SEO acronym itself dates back […]
During class one day I found myself thinking, “is SEO really needed for a business with a solely local customer base?” I imagined a mom and pop bakery in a small town, that never does advertising, but always has a consistent stream of customers because they’ve been in the business for so long. Do they […]
According to Our World in Data, “63% of the world’s population was online in 2023” and it does not take a genius to hypothesize that this number will only continue to grow in future years. While we often think of SEO in terms of reaching local users, the reality is that billions of people around […]