In the landscape of the internet, your domain name serves as the digital address for your online identity. It’s not just a name; it’s your brand, your reputation, and your first impression on potential visitors. But with so many domain types available, how do you choose the right one for your website? Let’s explore the […]
In building a website it’s important to build a product that caters to both the search engine and user experience. URL Redirects are often overlooked in the website development process. While URL Redirects are a very small part of the website experience and are not primary front-end pages they serve a very functional purpose. Ok […]
If your goal is to succeed in online content or content development, visibility is key. Whether it’s for business and website owners trying to reach their target audience, SEO is crucial. Almost all SEO is based on what is known as web crawlers. They are one of the key assets search engines use to gather […]
As we’ve been learning more about SEO crawlers have become an interst of mine. As an overview, web crawlers download and index content from all over the Internet. The goal is to learn what webpages on the web are about. To understand how these bots work I built a rudimentary crawler in Java. Accessing the HTML […]
In digital marketing, SEO is the biggest asset for online visibility and success. As algorithms and user behaviors evolve, prioritizing user experience is becoming equally important. Understanding User Experience (UX) in SEO User experience refers to the experience a visitor has when interacting with your website. It encompasses various elements, including; navigation, website speed, mobile […]
Keywords are the building blocks of online search, everything about search is built around them. From bots to many SEO tools, keywords guide users to the information that they need. While many are familiar with traditional keywords (restaurants in Pitsburg), long-tail keywords are one of our biggest assets. If used correctly they can unlock new […]
As smartphones have become the front line for search your keywords must reflect that type of search. More than half of the first searches are on users’ smartphones and most of those are through voice searches. As users rely more on voice commands, failing to optimize for voice search could mean missing out on valuable […]
Mobile-First Indexing and SEO: Mobile-First Indexing was implemented in November 2016. The goal was to create a higher level of value for mobile users. The goal was to use the mobile version of a site’s content to rank pages from that site. With this change, Google will primarily index mobile content and use that to […]
At the end of 2022 and the beginning of 2023, Google updated its Search Quality Evaluator Guidelines by introducing its Double E-A-T. In an effort for Google to build a safer and virus-free environment it has over the years built its SQEG (Search Quality Evaluator Guidelines). There are two primary focuses of a Search Quality […]
Etsy and Her Competition Etsy has created a unique business model. They combine different elements of e-commerce and community engagement. When observing their SEO strategy, it is clear that Etsy stands out among its counterparts. Unlike its competitors, Etsy is tailored for online stores akin to Amazon. While eBay and Facebook have similar capabilities they […]