When you think of SEO, you probably think of backlinks, keywords, alt text, etc. Neil Patel says you probably don’t think about your brand name. In his article titled “Why Your Brand Name is the Best SEO Hack You’ve Got (And What that Means for Your Bottom Line),” Patel highlights how your brand name can […]
The world of SEO is complex and always growing/changing. In such a fluid environment, it is great to have some thought leaders to keep up with and follow as you consider your own journey with SEO. Rand Fishkin is one of these thought leaders. The founder of Moz and SparkToro, Rand Fishkin is an expert […]
Considering how huge the topic of SEO is in today’s technologically advanced world, it’s not hard to understand that there are many SEO experts who have pioneered new ways of thinking about SEO and who serve as thought leaders in the discipline. Neil Patel is one of them. Neil Patel is the founder of CrazyEgg, […]
In 2023 there have been many changes to SEO as a discipline. One major change is Google’s goal of reducing crawling and indexing frequency. The company has already cut down their number of crawling and indexing times immensely. Why? Reducing the number of times a site is crawled and indexed saves a tremendous amount of […]
The chat GPT-4 update has people asking many questions, mainly about the role GPT will begin to play in how humanity behaves. The newest update of chat GPT has significantly improved Chat GPT’s ability to communicate, answer questions, write essays, etc. GPT-4 even scored in the 90th percentile on the Uniform Bar Exam, an extraordinary […]
You may have heard of the term “link baiting,” and it sounds pretty sketchy, but is it? Link baiting simply refers to process of creating content so amazing that people will want to link to it. It’s not like clickbait, which is creating sneaky and misleading titles to get clicks. Link baiting is actually following […]
Keyword research is a pivotal part of SEO strategy. Having high quality keyword research can be the difference between a successful SEO strategy and a failure. In this post, we’ll walk through the steps of keyword strategy. In the end, you should have the information you need to successfully start your own keyword research. 1. […]
In the rapidly changing world of SEO, companies must be willing to pivot and change strategy on a dime, or risk becoming dated and irrelevant. SEO is always changing. One of the biggest mistakes that companies make is not changing along with it. Before the internet, the pace of business was much slower. It was […]
There are many parts of SEO that are important to understand and implement well. This is not an exhaustive list, but rather the top 5 that are stressed today as absolutely necessary for SEO success. 1. Keyword Research Once you understand your audience and the industry that you’re moving in, it’s absolutely necessary to do […]
ChatGPT is sweeping the nation, dramatically changing how people search already. This amazing AI creation can write stories, essays, poems, ad copy, etc. ChatGPT is also already in use as a search engine tool. Its uniquely conversational way of responding to questions, and it’s ability to understand more complex search queries should make engines like […]