You’ve slaved over your website, developing the perfect brand, font, and colors while developing a stellar content strategy. But your website won’t reach your audience without an equally stellar domain name. Here we break down the top 5 platforms for leasing your domain name. 1.GoDaddy GoDaddy is one of the most well-known web hosting platforms […]
404 pages occur when the URL of a link to your site is either broken or mistyped. A fun, specific way to stand out from the crowd and add your own brand personality to your site is to create a custom 404 page. However, don’t think of your 404 page as separate from the rest […]
It’s easy to think of SEO in terms of data. Conversion, click-through rates, keywords, linking on and off the page, hitting a certain word count, and creating embedded links are all valuable parts of the process. It’s also important to consider SEO in terms of content. Knowing your audience, creating value, and getting creative with […]
In SEO, the skyscraper technique refers to finding a piece of content by your competitors that is trusted by many other sites in your content area and includes many backlinks. The skyscraper technique includes: The reason this is called “skyscraping” is because you are finding a piece of content that considered very well known and […]
Link baiting might sound like a negative term for SEO, but it is invaluable to driving traffic to your website, especially to further optimize offsite SEO. What is link baiting? Simply put, it is when other sites similar to yours reference back to pages of your site. If used correctly, this can expand your rose. […]
AI has proven to be a valuable tool for a variety of industries but can be especially useful when brainstorming ideas for content creation keyword combinations and persona development for SEO. While it’s important to explore resources and think outside the box when it comes to AI chatbots, it’s just as important to understand their […]
If you are an SEO, it’s important to educate yourself on the importance of canonical tags on your site. Here is a quick guide: First: What is a Canonical Tag? A canonical tag is the part of the URL that you want the search engine to treat as authoritative. It identifies the page as the […]
The ultimate goal of any marketing effort whether it’s sales, promotion, or SEO is to understand the target customer, and their pains and present a viable solution. One of the best ways to think about this is in terms of a persona. A persona is a character sketch of a person in one of your […]
Search demand might be the most important piece of data for SEO. Similar to buyer demand, search demand refers to the relevance or desire for particular keywords. Search demand not only can help guide your keyword research but also assist with understanding the words and phrases used by your target user. Using Search Demand to […]
Before getting deep into research, it’s important to start by brainstorming or “brain dumping” important keywords related to your audience, product, and service. Before researching, take advantage of your current knowledge of your audience and your idea of products and services, as well as word dump keywords you think would be applicable. Get out a […]