As the semester comes to and end,I thought it would be a good to review some of the basics that we learned at the beginning of the semester that are still essential. The first point being how search engines work. Google specifically sends out crawlers to follow hyperlinks on the web to discover new content. […]
Google Analytics, like we talked about in class, is a web analytics and SEO tool that provides advanced statistics and basic analytical tools for website optimization and marketing. Google Analytics is also commonly used for website performance and visitor data. Here are some ways to track your SEO performance with Google Analytics. First, start with […]
Website architecture is the hierarchy of pages on a website and how they are all connected. Website architecture is important to SEO for a few reasons. The first reason being that it helps search engines find and index all of the sites pages. The seconds reason is that it spread authority throughout the webpages through […]
SEO and social media are two very important tools in growing a website. These two factors are only increasing in importance so it is critical to understand how they work together. While social media does not directly contribute to SEO ranking, it is still important in brand exposure. There are several social media platforms that […]
At first glance it might seem as though web design and SEO are two completely different parts of a well functioning website. This is true to a certain extent. Design and SEO work very differently and perform very different task, but expecting them to never work together is unrealistic. Why does SEO web design matter? […]
Search Engine Result Pages or SERP’s are Googles response to a user’s search query. Why are SERP’s important to SEO? A SERP determines how your website will appear on the first page of Google. SERP’s include paid ad results, organic results, featured snippets, knowledge graphs and video results. The two most important categories included on […]
There are many different ways to optimize your website or website content to reach the target audience. First, it is important to have a complete and clear understanding of what content optimization is. Content optimization is defined as “the practice of ensuring that your content has the best possible chance of achieving its intended goal.” […]
The connections between HTML and SEO are very important to notice when building a website. It is important to use certain tags or small pieces of HTML so that search engines can properly read the content that is in your website. When a search engines crawler comes across the content on your website, it looks […]
It is common knowledge that starting a business is not an easy task. There are many factors that go into creating a successful business, like finding a target market, who you will sell to, and how you will create value for your customer. However, all of these things are not possible of you can’t even […]
Keyword research is obviously an important part of SEO, but why is it so important? Keywords are so important to SEO because they help the target audience find your information on Google. Without these keyword it would be much harder for the target audience to find what they are looking for. How can you be […]