When creating a website, sometimes using a little bit of humor can be useful and make people enjoy their experience more. It is one thing that may not be considered when creating a website due to many builders focusing on the format and optimization of the material and not always the user experience. Although the […]
Some people may think to themselves how relevant or helpful blog posts are to the internet these days where AI search results and Google have progressed to their level of excellence. In some cases, this may be true for the typical user, but in reality, data suggests that blog posts continue to demonstrate their importance […]
One unfortunate tactic that can occur when designing your SEO can be Keyword Cannibalization. This is where several websites are optimized for the same exact keyword. An example could be two apartment companies in Pittsburgh both using “Nicest apartments in Pittsburgh” as their keyword optimization. When they do this, the two apartment company websites are […]
When you are creating the title tag for your website, there are a few ideal steps that you should try and follow during the process. Thinking back to your keywords, you should be placing them inside the title tag itself and ideally towards the beginning of it. This helps people who are searching for your […]
When you are starting to think of your audience, a helpful trick can be to create an imaginary individual that represents someone who you would like to search for your site. This person can be given a specific name to categorize themself as your searcher and you can start to define their characteristics. To begin […]
When brainstorming a list of keywords that you believe would be great options in your SEO, it would be helpful to know your target audience and what some common shortcut phrases users search. A quick example could be McDonald’s going after the word ‘hamburger’ or ‘french fry’ so that users would be able to navigate […]
One field that I am interested in beginning a career in is the real estate industry and what all needs to be done to better the SEO of the website itself. When thinking of a real estate website, most seem to be similar and differentiate only on color schemes or layout. Because of the similarities […]