In class, we discussed eight different tips to create compelling content. Some of these, we talked about in Content Marketing as well, but number two stood out to me today. The eight tips are as follows… Tip number two discusses differentiation. With this, comes thinking outside of the box to craft unique thoughts and opportunities. […]
I took Content Marketing with Sweet in the fall, and now SEO is helping me to look at content even closer and with a different view. The historical view is that content is king. Old School SEO developed content for digital agents- like Googlebot, Bingbot, and other similar tools. Now, relevance for users trumps it […]
In class, we discussed Meta Tags. These are tags that tell about the page. Title tags are similar to these, but are known as “Page Title Elements.” This is what is shown on the SERP (search engine results page). Sweet began to recommend some tips for optimizing the title tags. But first, why is this […]
In class, we recently discussed keywords and their value within research and search. Something I found really interesting is that “keywords” extend to phrases. When we did the exercise in class, I listed different phrases I searched like, “List of businesses in Grove City PA” and “Grove City Chamber of Commerce” and “Businesses near me.” […]
My family owns a business in town. It is called Battery Warehouse Plus. We sell a variety of batteries from watch batteries to car batteries to AA and everything in between. My dad has owned this business since I was little. We currently have a website, but it is not great. In the fall, during […]