In the world of online marketing, staying ahead is key. That’s where SEO tools come in handy, helping you boost your website’s visibility and rank higher on search engine results pages (SERPs). Let’s check out three essential SEO tools to give your website a powerful boost. Google Search Console is a helpful tool from Google […]
Search Engine Optimization (SEO) is like a secret recipe for making your website stand out in the vast online world. But sometimes, even the best chefs make mistakes! Let’s take a look at five common SEO blunders that you should avoid to ensure your website gets the attention it deserves. Keywords are like magic words […]
In the popping world of online commerce, Etsy stands out with its creativity and craftsmanship. Established in 2005, Etsy has experienced a surge in popularity in recent years, now as a global marketplace with over 90 million active buyers and sellers. At the heart of Etsy’s remarkable success story lies a strategic focus on search […]
In the fast-paced world of online hospitality, Airbnb has become a global leader. They reinvented the world of vacation and stay. Founded in 2008, Airbnb’s recent increase in popularity, with a valuation passing $38 billion and hosting millions of travelers worldwide, owes much to its smart focus on search engine optimization. At the core of […]
Since its founding in 2006, Zillow has transformed the real estate industry, emerging as a powerhouse with a valuation exceeding $20 billion. Central to its remarkable success story lies a strategic and comprehensive approach to search engine optimization (SEO). Beyond just securing top rankings on search engine results pages (SERPs), Zillow’s SEO strategy is rooted […]
Content is the fuel for well-performing SEO. One of the biggest tips I have received regarding SEO is to prioritize making content that will benefit your users NOT content that is meant to optimize search engine rankings. In the end not only will users see this but search engines will see this and look at […]
Keywords should be based on your target market. Ask questions and complete research about your target audience. What age are your customers? Is it they or their parents who would be searching or purchasing the product? How do they speak? What would they search for? What terms or jargon do they use? What terms or […]
Grammarly Case Study Grammarly is an online grammar check and writing assistant. It was created in 2009 but truly began gaining traction around 2016. In just the last few years it has exploded into a global phenomenon. They have over 30 million users and a valuation exceeding $1 billion! They are easily now the top […]
In 2010 JCPenny, a department store, was busted for the use of black hat SEO tactics. At the time JCPenny had hired an SEO company to run and improve site ranking. This company had been engaging in what is commonly referred to as “black hat” SEO which is the act of trying to pursue loopholes […]
E-A-T is a system within Google’s algorithm by which they evaluate the credibility of a source. It stands for expertise, authoritativeness, and trustworthiness. This concept was published by Google in 2013. Google looks into web pages to locate credentials, reviews, accuracy, authors, and other things to determine their trustworthiness. Google judges sites based on these […]