Have you ever wondered what all the extra stuff in some URLs is? For example, gcc.edu/admissions?category=majors=accounting&finance=undergrad. All the stuff after the question mark (category=majors=accounting&finance=undergrad) is called the URL parameters. Parameters are strung together by “&” and “=” symbols. When put together they are called query strings. These are things you can add to your URls […]
I always hear SEO terms thrown around and, if I am completely honest, sometimes I forget what each thing means. This is due to there being so many and the fact that they are all so similar. One phrase that I have been hearing a lot recently is lead generation. While I knew what lead […]
In 2017, the SEO software company Moz realized their blog had become bloated, and much of their content was getting very little traffic. Moz had been publishing for over a decade and at this point they had thousands of articles. After surveying their content, Moz found that many of the articles were outdated, no longer […]
Do you ever wonder how Google knows how to rate pages or display overall ratings of products? Yeah me either, but I stumbled upon it while looking for blog post topics and I actually found it somewhat interesting. “It” is called review schema. Review schema is a structured data markup that enables search engines to […]
Information gain is a way may Google evaluate a site for rank by analyzing how much “new” information your site includes that your user hasn’t been able to collect elsewhere. It is meant to be useful to the information gathering intent of the user. This part of Google’s algorithm would allow them to better target […]
Keyword clustering involves grouping together similar, topically related keywords and creating content around the cluster rather than a single keyword. This is useful for generating organic traffic because, by targeting multiple different versions of keyword phrases that your target users might be searching, you have a higher chance of being discovered for your content topic. […]
According to What Industries Need SEO the Most in 2025? | GMI, SEO is one of the best digital marketing strategies out there. While all industries with websites need SEO, What Industries Need SEO the Most in 2025? | GMI lays out the four groups of business types that benefit from SEO the most: For […]
Generating good, useful keywords for your site is one of the most crucial parts of SEO. Without keywords that capture the intent of your target users, you cannot be found and therefore your SEO efforts fail as well as even your company itself if it relies heavily on SEO. But how do you generate useful […]
To say that technology is constantly improving and evolving would just sound like a broken record, but that’s because it is consistently true. This is absolutely true for SEO, and especially so due to the recent drastic improvements of AI and its accessibility to be implemented in almost endless areas of technology. Just as it […]