With the rise of Artificial Intelligence and AI Optimization, it can be challenging to determine the role it plays in regard to Search Engine Optimization. Is it the same? Is it different? Is one better than the other? It is first very important to understand that yes, they are two different tools This post will […]
We are familiar with search engine optimization (SEO) and how it focuses on traditional search engines like Google or Bing. But with the growth of AI services like ChatGPT, Claude, Gemini and CoPilot, a new optimization technique has risen up. This process is called generative engine optimization (GEO). GEO is a similar process to SEO […]
What is SEO? Search Engine Optimization (SEO) is a process of perfecting a website’s setup in order to increase traffic to the site to either drive awareness or sales depending on the business model. There are lots of elements that go into SEO. Links are crucial as it is one of the main criteria for […]
SEO has been around and relevant for a few decades now. There are so many reasons why we search (ideas, curiosity, gain insight, satisfying a need, helping others, and much more) and SEO helps to solve those problems and meet those needs. Within the last 5 years Artificial Intelligence (AI) has become more and more […]
As much as many of us wish that SEO could stay as simple as choosing the right keywords, recent developments reveal that SEO goes so much deeper than that in 2026, facing competition like GEO, or Generative Engine Optimization. However, this isn’t cause to worry just yet. What isn’t going anywhere? Google. LLMs like ChatGPT […]
Have you ever wondered what all the extra stuff in some URLs is? For example, gcc.edu/admissions?category=majors=accounting&finance=undergrad. All the stuff after the question mark (category=majors=accounting&finance=undergrad) is called the URL parameters. Parameters are strung together by “&” and “=” symbols. When put together they are called query strings. These are things you can add to your URls […]
I always hear SEO terms thrown around and, if I am completely honest, sometimes I forget what each thing means. This is due to there being so many and the fact that they are all so similar. One phrase that I have been hearing a lot recently is lead generation. While I knew what lead […]
In 2017, the SEO software company Moz realized their blog had become bloated, and much of their content was getting very little traffic. Moz had been publishing for over a decade and at this point they had thousands of articles. After surveying their content, Moz found that many of the articles were outdated, no longer […]
Do you ever wonder how Google knows how to rate pages or display overall ratings of products? Yeah me either, but I stumbled upon it while looking for blog post topics and I actually found it somewhat interesting. “It” is called review schema. Review schema is a structured data markup that enables search engines to […]