How and why is it so effective? Amazon has adopted a tactic that has been so effective for many years. When you add something to your Amazon cart you will automatically be reccomened what people who also bought the same thing as you bought. This tactic has gotten the best of me and I have […]
In the ever-evolving realm of digital marketing, crafting compelling blog content is paramount for enhancing Search Engine Optimization (SEO) performance. A successful blog post not only captivates readers but also appeases search engine algorithms, driving organic traffic to your website. Here’s a comprehensive guide on how to write exceptional blog content that resonates with your […]
Links are an essential aspect of SEO. Whether you are using inbound or outbound links, incorporating them in your website will be a good way of increasing your SERP spot and gaining new viewers. Below we will cover the basics of links and why they are so important. The Basics Links are a way for […]
High-quality and perfectly relevant images for your brand available instantly and inexpensively. Sound like an SEO dream? Enter AI-generated images which can be just that. Below I will cover a few of the distinct advantages and uses of these images. Freshness is King: Stand Out from the Stock Photo Crowd Stock photos often feel disingenuous […]
How do you optimize images on your website for SEO and a high-quality user experience? Well, here are some steps: 1. Alt Text Not everyone who visits your website experiences the web completely the same. Some users have sight impairment, and others simply experience loading issues. Alt text offers a verbal (or in the case […]
Understanding your customers in the business world is very important to developing a marketing strategy. One of the best tools to use to understand your customers is creating customer personas. with customer personas, you can understand your customer’s demographic, interests, motivations, and barriers, and leverage that knowledge to create the perfect marketing strategy. To create […]
Google’s Search Generative Experience (SGE) was first introduced in May, 2023 and is changing how users browse the internet and interact with search results. This AI-powered feature scans the Internet in seconds to generate all-encompassing answers to simple queries like “best garden hose.” It is an even faster way to get answers before glancing at […]
What are Zero Click Searches? It seems that clicking through to links and websites is becoming less frequent and needed in some situations. Whether it’s getting an answer, learning quick facts and information, or using conversion calculators, there are many useful features at the top of the SERP (Search Engine Results Page). Another feature that […]