Information gain is a way may Google evaluate a site for rank by analyzing how much “new” information your site includes that your user hasn’t been able to collect elsewhere. It is meant to be useful to the information gathering intent of the user. This part of Google’s algorithm would allow them to better target […]
Keyword clustering involves grouping together similar, topically related keywords and creating content around the cluster rather than a single keyword. This is useful for generating organic traffic because, by targeting multiple different versions of keyword phrases that your target users might be searching, you have a higher chance of being discovered for your content topic. […]
According to What Industries Need SEO the Most in 2025? | GMI, SEO is one of the best digital marketing strategies out there. While all industries with websites need SEO, What Industries Need SEO the Most in 2025? | GMI lays out the four groups of business types that benefit from SEO the most: For […]
Generating good, useful keywords for your site is one of the most crucial parts of SEO. Without keywords that capture the intent of your target users, you cannot be found and therefore your SEO efforts fail as well as even your company itself if it relies heavily on SEO. But how do you generate useful […]
To say that technology is constantly improving and evolving would just sound like a broken record, but that’s because it is consistently true. This is absolutely true for SEO, and especially so due to the recent drastic improvements of AI and its accessibility to be implemented in almost endless areas of technology. Just as it […]
With all matters of SEO, to be honest, I tend to be overwhelmed. I feel like there are a million things you need to remember and know and a hundred more different tools and ways to go about it. This being said, I did a search on the best tools for SEO to hopefully get […]
While looking for article ideas, I found out that Reddit is apparently a good way to leverage SEO since it has such high domain authority. I found this interesting because I do tend to notice that Reddit results will come up a lot when I Google something, but I never would’ve thought to use it […]
As 2025 just gets started, there are already trends in SEO on the horizon and Webstarts has some opinions and predictions. Their article SEO In 2025 – What’s New And What’s A Myth? helps to lay out some of the possible trends on the horizon by showing us what is in and what is out […]
How and why is it so effective? Amazon has adopted a tactic that has been so effective for many years. When you add something to your Amazon cart you will automatically be reccomened what people who also bought the same thing as you bought. This tactic has gotten the best of me and I have […]
In the ever-evolving realm of digital marketing, crafting compelling blog content is paramount for enhancing Search Engine Optimization (SEO) performance. A successful blog post not only captivates readers but also appeases search engine algorithms, driving organic traffic to your website. Here’s a comprehensive guide on how to write exceptional blog content that resonates with your […]