SEO plays a huge role in helping the Professional Lacrosse League grow because it makes the league easier to find for people who aren’t already fans. Most new viewers don’t search for the PLL by name. They search for things like “how to watch lacrosse,” “best lacrosse players,” or “lacrosse rules.” If the PLL ranks […]
Having a blog is a simple and effective way to improve website SEO. A blog lets a website add new content regularly, which signals to search engines that the site is active and relevant. Websites that are frequently updated tend to perform better in search results than those that rarely change. Blogs also help websites […]
What is SEO? Search Engine Optimization (SEO) is a process of perfecting a website’s setup in order to increase traffic to the site to either drive awareness or sales depending on the business model. There are lots of elements that go into SEO. Links are crucial as it is one of the main criteria for […]
I always hear SEO terms thrown around and, if I am completely honest, sometimes I forget what each thing means. This is due to there being so many and the fact that they are all so similar. One phrase that I have been hearing a lot recently is lead generation. While I knew what lead […]
Do you ever wonder how Google knows how to rate pages or display overall ratings of products? Yeah me either, but I stumbled upon it while looking for blog post topics and I actually found it somewhat interesting. “It” is called review schema. Review schema is a structured data markup that enables search engines to […]
Keyword clustering involves grouping together similar, topically related keywords and creating content around the cluster rather than a single keyword. This is useful for generating organic traffic because, by targeting multiple different versions of keyword phrases that your target users might be searching, you have a higher chance of being discovered for your content topic. […]
Generating good, useful keywords for your site is one of the most crucial parts of SEO. Without keywords that capture the intent of your target users, you cannot be found and therefore your SEO efforts fail as well as even your company itself if it relies heavily on SEO. But how do you generate useful […]
With all matters of SEO, to be honest, I tend to be overwhelmed. I feel like there are a million things you need to remember and know and a hundred more different tools and ways to go about it. This being said, I did a search on the best tools for SEO to hopefully get […]