Search Engine Optimization and digital marketing are two different things; however, they share some of the same properties. SEO works to boost engagement and awareness about a brand or organization and digital marketing does the exact same thing. They both share the same platform being the internet and working in the digital space to promote […]
What is SEO? Search Engine Optimization (SEO) is a process of perfecting a website’s setup in order to increase traffic to the site to either drive awareness or sales depending on the business model. There are lots of elements that go into SEO. Links are crucial as it is one of the main criteria for […]
Despite massive SEO budgets and content teams held by large companies, a solo blogger was able to outperform all of them in a specific area of SEO. In the niche area of tiny house solar power, a solo blogger who we will call Ben (the blogger wrote anonymously) beat our major solar companies in SERPs. […]
I always hear SEO terms thrown around and, if I am completely honest, sometimes I forget what each thing means. This is due to there being so many and the fact that they are all so similar. One phrase that I have been hearing a lot recently is lead generation. While I knew what lead […]
Just because a company is selling a niche product it doesn’t mean that the seller won’t face strong competition from other sellers. Selling products in highly competitive niche areas comes with some specific challenges and ultimately SEO is still just as important for selling and conversions. There are some specific and some more general SEO […]
According to What Industries Need SEO the Most in 2025? | GMI, SEO is one of the best digital marketing strategies out there. While all industries with websites need SEO, What Industries Need SEO the Most in 2025? | GMI lays out the four groups of business types that benefit from SEO the most: For […]