Category: SEO and Small Business

Despite massive SEO budgets and content teams held by large companies, a solo blogger was able to outperform all of them in a specific area of SEO. In the niche area of tiny house solar power, a solo blogger who we will call Ben (the blogger wrote anonymously) beat our major solar companies in SERPs. […]
I always hear SEO terms thrown around and, if I am completely honest, sometimes I forget what each thing means. This is due to there being so many and the fact that they are all so similar. One phrase that I have been hearing a lot recently is lead generation. While I knew what lead […]
HubSpot was founded in 2006 with the intention of helping businesses grow by using inbound marketing strategies. As a small startup HubSpot faced well established competitors and struggled to drive traffic to their website. Knowing they needed to make a change, the HubSpot team decided not to rely on traditional marketing and instead decided to […]
Just because a company is selling a niche product it doesn’t mean that the seller won’t face strong competition from other sellers. Selling products in highly competitive niche areas comes with some specific challenges and ultimately SEO is still just as important for selling and conversions. There are some specific and some more general SEO […]
According to What Industries Need SEO the Most in 2025? | GMI, SEO is one of the best digital marketing strategies out there. While all industries with websites need SEO, What Industries Need SEO the Most in 2025? | GMI lays out the four groups of business types that benefit from SEO the most: For […]