As I was trying to come up with an idea for this blog post, I was brainstorming things that you might not see on a normal Google search or things that might not even be on the internet but still involve SEO. I came up with the idea of SEO within the app store. This […]
Google is introducing a few AI generated applications to their business. This includes an AI that will be able to understand the context behind full sentences and foreign languages. As the author stated, “Google has also given its Translate app a new design on Android, with a new look coming to iOS soon. The new […]
Microsoft is trying its hands with the new AI-powered search trend. They have recently released their first preview of the new search tool. Which allows for a more conversation-like experience. For example, you can ask it to help you make an itinerary for your upcoming trip. To help you with some code. Or to even […]
One of the biggest takeaways from this class so far for me has been the abundance of SEO tools that exist to help businesses optimize their websites. It seems like every single class, Professor Sweet introduces another group of tools. Really, this should not be surprising – SEO can mean big money for businesses, so […]
Keywords in SEO are crucial, and usually one of the first things covered when learning about optimizing a site. But not all keywords are the same. In fact, there are many different types that differ in areas like length, buyer intent, and industry. For this blog post, I’ll be covering keywords differing in length. There […]
Human beings are motivated to utilize search engines for varying purposes. When we look something up on the internet, there can be many intentions leading us to search. Understanding user intent is important for any person working in marketing and SEO. When a marketer understands the reason behind certain searches, this enables them to position […]
In SEO, understanding your target audience is a crucial step in optimizing searches since they are the ones you want to be seen by. These people are potential customers who are searching for keywords associated with what you offer. Once you identify your target audience, you can establish a strategy to ensure these people see […]
SEO is only becoming more and more important when consumers are in search for a vehicle. When buying a car, many consumers first spend a lot of time researching. Obviously, this is typically done on the internet. This means that it is vitally important that car dealerships can present deep information of their vehicles, and […]
SEO has innumerable benefits for business owners and website creators, but oftentimes there are tools and tips that go unnoticed by those working in SEO. “Shoulder Niches” are one of these secret tricks. A Shoulder Niche is a specific field or topic that relates to your main topic in what may seem like a very […]
Countless companies out there are competing for traffic through popular search engines, but there are several brands that stick out at SEO “role models.” These companies know how to use SEO effectively, and we can pinpoint specific characteristics about each brand that make them successful. For instance, Macy’s builds traffic and revenue by organizing its […]