Webmasters are constantly looking for ways to get a leg up on competitors and rank above them in the SERP. Along the way, some have wrongly assumed that certain strategies help them rank higher when actually they cause nothing to happen or even worse, cause a rank drop. A few of these fallacies are: using […]
Word stream provides a basic beginners guide to search engine optimization. They have 8 concepts to cover. The 8 topics are: I will cover the first 3 points. First, why is SEO important? SEO is important for getting traffic to your site to drive revenue and increase awareness. People should care about SEO as it […]
Local Search Engine Optimization is used to increase online presence for a business to appear in search engines when nearby users search for a relevant product or service. The goal of increased presence is to drive business conversions. Semrush Blog posted an article titled “How to Improve Local SEO: 11 Best Practices” that serves as […]
Over the last couple of weeks, I’ve been working as an intern for a company called ContentOracle AI through the E+I Fellows program here at the college. It is a marketing internship that leans heavily on the SEO process and adapts it to help gain passive traction to the website. Its also a useful tool […]
Nostalgia marketing is becoming an increasingly effective way for brands to market to consumers. You see this with the restoration of old packaging, retro logos, and the increasing popularity in thrifting. Many consumers have deep emotional attachments to businesses that once existed but you can only find in a select few towns, or not at […]
As a relatively competitive track athlete here at Grove City College, and especially with my new coach, I realized that my training actually somewhat mirrors the work you do in SEO. They are vastly different concepts, but both require a lot of patience, consistency, and a long-term mindset before you see the results you want. […]
Professor Sweet once asked the class if anyone looked at Reddit forums to find out more about your target audience. No one said anything, or even raised a hand. Then in the following weeks, I was working on a project for another class when I found myself diving deep into Reddit forums to find out […]
My uncle asked me a very interesting question over the summer. It was something like: “how is Google’s new implementation of AI in search results going to impact digital marketing? Are websites still going to be able to drive traffic and generate conversions?” This is a question that many people, especially marketers, are asking. Is […]
How do you create content that engages your users? How do you create content that leads to more traffic on your website due to its greatness? Knowing what engages your users is a great way to drive more genuine traffic to your website. Writing It is important to have writing on your website because it […]
Search Engine Optimization (SEO) has become an important aspect in the creation and function of sites. The use of keywords, backlinks, title tags, and more are well-known techniques that allow users to improve their website’s ranking. These techniques did not just appear one day, but through the work of many people, they were created. With […]