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Understanding who the target users of your website consist of is crucial to the success of your business. Below is a concise guide on how to determine your audience effectively. Market Research: First and foremost, market research is required to identify the demographics of your audience, as well as their likes and dislikes and their […]
In the expansive world of the internet there is a small but powerful tool that is often overlooked. This tool is called a metatag. Their importance is more than most may think. Metatags play a huge role in shaping a website’s ranking, online presence, and visibility. What are MetaTags? “A metatag is a special HTML tag that is […]
Black Hat Practices are deceptive and dangerous tactics that are employed to cheat the system of search engines. They are commonly used in sneaky ways and should be avoided when creating honest content. Below are fourteen common practices that were discussed in a Search Engine Optimization class that are useful in knowing so that they […]
Why do we use Google? Well, Google says it’s “easy to discover a broad range of information from a wide variety of sources”. But in normal terms, we use search engines to answer a question. AI platforms, such as ChatGPT, answer complex questions without the extra steps of trying to find a website that actually […]
Everything you need to know about optimizing Amazon listings Ever wonder how Amazon organizes its millions of product listings? How does it decide which items should appear first on the results page? Perhaps you are considering selling on Amazon, and want to ensure that your product reaches the right consumers. Well, look no further. Here […]
If you’re like me, you may be scratching your head with no clue what it means. Is it just another way of showing data in a table? Adding a specific format to coding? Well… Sort of… It’s a fancy term for yet another tool that can give you a leg up in the SEO industry. […]
What Happened to the Instagram Shop Tab? Firstly, it was added in 2022 as a new way for users to get something new out of the app, and tap into the huge market of Online Shopping. YouTube videos were even posted by shopping creators to see if the algorithm gave them shopping ads that matched […]
Dick’s Sporting Goods has been on the top of their industry for as long as we’ve been around. Their hundreds of stores and array of sporting goods is what customers love about them. Their in-store credibility is why they were able to establish such a massive and successful online presence. Their #1 ranking on many […]
In class we learned extensively about the bad practices of SEO. Black hat SEO is a way of improving your sites ranking in a way that doesn’t follow the search engine guidelines or is done in a deceiving way. Using these tactics is an easy way to be blocked or banned. If this occurs you […]
Keywords should be based on your target market. Ask questions and complete research about your target audience. What age are your customers? Is it they or their parents who would be searching or purchasing the product? How do they speak? What would they search for? What terms or jargon do they use? What terms or […]