Why Are These Techniques Important? Failure to engage only in White Hat SEO practices can get your site banned from Google and other search engines. As the number one search engine, Google is visited by billions of people per day, and each visit presents the potential for your site to be discovered by a new […]
As the opposite of Black Hat SEO, white hat SEO practices improve your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engine’s terms and conditions of service. These tactics stay within the bounds of major search engines such as Google and Firefox. […]
Building a great website doesn’t matter if no one is able to find and view it. Some of these tips will help search engines see your site more which will help it to rank higher. Maximizing your SEO potential will allow you to appear at the top of the SERP and lead you to your […]
The reason you may want to report black hat SEO is either one of two reasons. We will discuss how to report these two different cases. Virus, Hack, or Negative SEO If your website has been attacked through a malicious virus, hack, or negative SEO campaign of spammy links, request a malware review after you’ve removed the […]
Black hat SEO is a set of practices used to increase a site or page’s rank in search engines through means that violate a search engine’s service terms. The “black hat” refers to the hats bad guys wore in Western movies. It’s used to describe internet baddies like computer hackers, virus creators, and those who perform unethical actions with […]
Header tags are HTML tags that serve the purpose of heading hierarchy. The tags go from H1 to H6 but usually you only need to go down to H4. It’s important to understand that the H1 tag is different from the title tag, though both should connect to each other. You are allowed multiple H1 […]
Mobile friendliness is a key factor when optimizing your site for search engines, since it allows users to easily access your content from their phones. Consumers are gradually using their phones more to search the internet, shop online, and enjoy content on websites. For this reason, many search engines, such as Google, prioritize sites that […]
Grammarly Case Study Grammarly is an online grammar check and writing assistant. It was created in 2009 but truly began gaining traction around 2016. In just the last few years it has exploded into a global phenomenon. They have over 30 million users and a valuation exceeding $1 billion! They are easily now the top […]
How do you optimize your content to be search-friendly? Here are 3 tips that will help your blogging needs! 1. Align Your Blog Post with Search Intent Google wants to serve its users with the most relevant content. It does this by understanding why a searcher is looking for a particular topic. To identify search […]
Through what we have discussed in class. There are several ways in which black hat SEO is done that can affect many users of the internet who especially have a site. One of those ways is called cloaking which is showing different content to users than you show to googlebot. Another way is through hacked […]