A crucial aspect of SEO is mobile SEO and ensuring that your site and content is optimized for mobile devices. But why exactly is it so important, and what are some ways to optimize it? Mobile SEO is so important because Google has switched to mobile-first indexing, which means that it primarily will use the […]
I have always been intrigued and interested in working for small businesses post grad. This week, I wanted to focus on the benefits of Search Engine Optimization for smaller companies. I read an article that talks about how having good SEO strategy establishes authority and attracts potential customers to drive more traffic to your site. […]
If you’re new to SEO (Search Engine Optimization) or have been doing it awhile, it is always good to go back to the basics and remember who your writing for. The fundamental key to gaining traffic before you focus on the details is remembering who you are writing for and writing for the users instead […]
What the heck is White Hat SEO anyways? White Hat SEO are techniques that aim to improve a websites ranking without jeopardizing its validity with the search engine. White hat SEO follows the search engines rule and regulations and it is the opposite of black hat SEO which it aims to find loophole to achieve […]
Trust. A value that we prioritize in our everyday lives but what does it mean for the average consumer when it comes to using Google? I wanted to research more into the significance that SEO has when it comes to building trust and I was taken away when I found “The Role of SEO in […]
Introduction SEO has changed the landscape of the sports industry, changing how teams, athletes, and sports-related businesses interact and engage with their audience. In today’s digital age, having a strong online presence is critical for success in the competitive world of sports. Below, we analyze how SEO is a game-changer in the sports world. Increasing […]
AI has proven to be a valuable tool for a variety of industries but can be especially useful when brainstorming ideas for content creation keyword combinations and persona development for SEO. While it’s important to explore resources and think outside the box when it comes to AI chatbots, it’s just as important to understand their […]
I just recently, over Christmas break, ordered the new iPhone 16 Pro. This phone comes with plenty of new upgrades, including a better camera (with a dedicated camera button on the side), the new Apple A18 Pro chip, and, what I find most interesting, the integration of Apple and ChatGPT. Apple and ChatGPT have teamed […]
Event Search Optimization Using SEO strategies in event search can help attract attendees and increase PR, especially for recurring events. A good example to consider are music festivals, where unlike concerts, people are typically searching based on location rather than artists. A first step would be to identify target keywords based on the location of […]
The most crucial foundation of SEO is a debated subject today, but I truly believe that good, quality content is the most crucial foundation of good SEO. Google is a great example of an organization that delivers good, quality and interesting content to its users. Good quality content needs to be intriguing, visually compelling, and […]