Do you think of SEO and Content Marketing as two completely separate things? Well, they are different things, but they overlap and work together more than you might think! Content Marketing Content marketing is more focused on, well, content and marketing. According to Semrush, content marketing is “the process of planning, creating, and sharing valuable […]
Google Search Console wasn’t always as great as it is now. It has come a long way starting with its creation in 2005. It was originally called Google Webmaster Tools and basically did the same thing that it does today just with a more limited suite of tools. The next big update to Google Search […]
SEO is a great way to drive traffic to a website, but how can website owners tell how effective their SEO efforts are? It doesn’t matter how much time and energy is invested in SEO if the tactics being used are not bringing target users to their website. According to SEMrush, one way website owners […]
As discussed in class, domain names are an important aspect of SEO, as detailed below. As stated by Names Digest. “Your domain name is more than just an online address; it serves as the foundation of your brand’s digital identity. It shapes how your business is perceived, how customers find you, and how search engines rank […]
What exactly are sitemaps? According to Google Search Central, a sitemap is a file where you provide information about pages, videos, and other files on your site, and the relationship between them. The search engine will read this file in order to crawl your site more efficiently. Sitemaps allow search engines to know which pages […]
As we began discussing Web Hosting in class, I wondered to myself, “what did people do before sites like GoDaddy existed? How did they make a website?” Today, it is so easy to log on to GoDaddy or other platforms, and buy a domain name, or to open Wix and WordPress to create a website, […]
In today’s digital world, it is becoming increasingly clear that social media is a necessity for any business. Social media is a great way to connect with existing customers, but it is also a great way to attract internet traffic to grow a business as well. Social media SEO combines SEO strategies with social media […]
Link baiting simply refers to the process of creating content so amazing that people will want to link to it. It’s not like clickbait, which creates sneaky and misleading titles to get clicks. Link baiting is actually following up on your great title, it’s creating content that is relevant, meaningful, and useful to your particular […]
SEO and social media are two very important tools in growing a website. These two factors are only increasing in importance, so it is critical to understand how they work together. While social media does not directly contribute to SEO ranking, it is still important in brand exposure There are several social media platforms that […]
It’s an all-in-one tool suite for improving online visibility and for discovering insights that can help with marketing. The tools and reports that are provided from SEMrush are able to help marketers in the world of SEO. The breakdown: Semrush has 3 trials that you can subscribe to, the Pro trial, the Guru trial, and […]