When talking about search engine optimization, beginners like myself seem to learn first about what company really is in charge of it, in this case Google is the search platform that we all use in order to start a new website, search new topics, and even get an insight of what is going on around […]
Sometimes the best research you can do in SEO is that of your competitors. Not only can you see flaws in their site, but you can gain inspiration for your own site. A lot of times, this research will point out niches and gaps you can take advantage of. This will allow you to create […]
Google released their January 2025 update to the Search Quality Rate Guidelines and it contains some interesting implications for AI content. They introduced stricter standards for evaluating a page’s quality, focusing especially on content generated by AI or AI tools in some way. Quality raters are now told to label pages with AI-generated content as […]
You’ve slaved over your website, developing the perfect brand, font, and colors while developing a stellar content strategy. But your website won’t reach your audience without an equally stellar domain name. Here we break down the top 5 platforms for leasing your domain name. 1.GoDaddy GoDaddy is one of the most well-known web hosting platforms […]
In recent years, sports have undergone a significant shift with the introduction of NIL. With the birth of NIL, athletes have become personal brands. More and more people are online searching for these athletes. As a result of this, the sports world and SEO have never been more connected. Whether you have an NIL deal, […]
Every brand has a personality, which is what sets them apart from the competition. People are more likely to buy from a business with a brand personality similar to their own. So, when considering SEO, integration of that personality throughout the content should be considered. What words would that type of person use? What layout […]
Prior to taking this class, I had never thought twice about why the contents of an error page are so important. Ending up on an error page was always frustrating, but the rise of funny and engaging error pages is a great way to differentiate yourself- that is a custom 404 page! I was able […]
SEO is only as good as it’s weakest link. You can have all the keywords and content in the world, but if you’re lacking in uniqueness, your site will fall into the realm of mediocrity. Every bit of the website needs to be able to work into itself and bring other pages up with each […]
According to Moz.com, there are a number of top search engine optimization ranking factors. These top strategies include producing quality content, backlinks and inbound links, technical SEO, relevant and natural use of search terms, user experience, social signals, brand signals, and many more. In this post, we are going to talk about technical SEO. Technical […]
Starbucks is one of the most successful international businesses in the world. They have over 32,000 stores across the world and are found in just under 90 countries. Through their delicious coffee, pastries and good customer service, Starbucks continues to maintain their consistent customer base. While their coffee and pastries are delicious and unique and […]