In the ever-changing digital landscape, Search Engine Optimization is a business’s secret weapon for online visibility. But what about when you don’t Optimize for Search? Neglecting SEO, or even just not knowing what it is, means risking invisibility in the vast ocean of digital space. Without optimization, your website may struggle to rank on search […]
Does SEO confuse you with it’s complexity? Does mastering it sound like an impossible task? Perhaps all you need is a better understanding of how the whole system works. Search Engines What is a Search Engine? First of all, a search engine is basically a big data base (called the index), just like a library. […]
The question that should be floating in your brain when starting a business is “how can I best utilize SEO in the process of making my business?” The first answer is thorugh increasing your high quality inbound links. Without having people know who you are how do you expect to have credibility in the online […]
Wrong. In the SEO world, black hat is a term used for unethical practices in an attempt to get your content higher on the SERP. While it may seem like black hat practices are something every decent person would want to avoid, someone just getting into SEO may not know which practices to avoid. Here’s […]
Mobile-First Indexing and SEO: Mobile-First Indexing was implemented in November 2016. The goal was to create a higher level of value for mobile users. The goal was to use the mobile version of a site’s content to rank pages from that site. With this change, Google will primarily index mobile content and use that to […]
The world of SEO is full of acronyms and complex words that feel like gibberish at times. In a way, this course has helped us understand the language of webpage builders and content creators. With every language, you learn the basics first. So here are your “colors” and “numbers” of the SEO language. 1. Keywords […]
For this post, I was researching the use of local SEO versus national. I found it interesting that websites can target regions instead of national audience, but when sitting down to think about it, it made sense that smaller businesses would make sure that regionally their site would appear higher. Ways to go about this […]
Before getting into three tips for small businesses looking into improving their SEO, You must have these basic things: Having these five things prime you and your business to increase your SEO position. 3 Tips to Better Your SEO Create a logical website structure Google says, “build your site with a logical link structure. Every […]
Meta tags are scripts that provide information for search engines that are built directly into your website. They tell the engine what to display in the browser, and provide data needed to sort the site in the search algorithm. Tags such as the title or description tag also help customers decide which page to click […]
SEO is becoming increasingly important for all businesses, but it may be more important out of the gate for startup businesses. Now more than ever it is hard to stick out online due to the over populated industries. SEO is one key way to immediately stand out and gain a competitive advantage over your competitors. […]