When making content, it is very easy to just keep plugging and chugging out content that might be relevant, but often times very average. If you find yourself doing this, now might be the time to throw in some flavor to the metaphorical dish to make your content stand out! Next time you are making […]
Amazon is a multinational technology company that is the world’s largest online retailer. It engages in e-commerce sales with the countless number of products that are offered on the site, involves cloud computing, online advertising for products and services, digital streaming with Amazon Prime Video, and most recently, the integration of artificial intelligence. Amazon was […]
No Black Hats What is a Black Hat? What comes out of it if it isn’t a bunny? Black Hat SEO practices are known for being deceitful. What comes out of them? Spam. Black Hat means spammy posts, spammy content, spammy links and much more spam. There are several reasons why people want to use […]
Often, when people think of SEO, if they know what it is at all, they are thinking of blog posts with too many keywords, content designed only to help a page rank, and other such outdated SEO practices. Modern SEO practices, however, focus more on content that is genuinely valuable to the consumer, and lean […]
In a LinkedIn article by Aman Arora, he lists out 21 interesting SEO facts that were relevant in 2024. The first fact that he says was shocking to me, and very relevant to search engines. It is that Google processes over 8.5 billion searches per day. With each of those, they are ranked according to […]
SEO is extremely important in today’s world for photographers. According to a site I read, one of the main SEO tips for photographers is to make sure photos on your website are optimized. Keeping your photos at the original size or larger is too large for the web and may decrease the speed of your […]
In digital marketing, there are two ways to get people to your website. The first is PPC when a company pays to get their name out there on ads. The other is SEO, and this is when you use a series of techniques to increase the relevance of the website so that the site pops […]
In class, we discussed writing alt text for images as a way to optimize a website for Google’s crawlers. Alt text is a great way to insert keywords into your website, however it is not the only way that content creators can optimize images to improve a website’s ranking on the SERP. According to SEMrush, […]
Does learning about SEO get you excited? Do you want to find a career where you can use your newfound SEO skills every day? Lucky for you, there are plenty of jobs that incorporate the SEO skills that we are learning about right now in class out there for you to explore, and possibly get […]
Google’s EEAT Model is crucial to understand for SEO. EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Each category is a way that Google decides how relevant and credible your site is. Experience The first “E” in EEAT is based upon the personal, first-hand experience of the individual or brand. Google will prioritize content from […]