Search engine optimization is a useful tool for helping users find your site and make a decision about whether they should visit your site through a search engine. SEO is an indispensable tool even for small businesses. SEO strategies can help small businesses build trust and loyalty with customers. Local SEO benefits small businesses looking […]
There are a variety of creative methods that can be used to increase a site’s ranking in search engines. When it comes to SEO, custom visual content is often forgotten. However, using photos and videos throughout your site to showcase the value of your content is vital to getting users to read and interact with […]
What are some frequently asked questions in SEO? Answering these five SEO questions, will help streamline your website development and make it more accessible to the user. SEO Question #1: How do we reach our target market? After you narrow down and research your target market, you must figure out the best avenue to reach […]
Why is knowing your audience so important when it comes to SEO? Audience is very important because it can determine who will flock to your site and by knowing your audience it’s a good practice to see if you are catering to the right people. If a site is very technologically advanced then someone older […]
Meta tags are snippets of HTML code which serve as the main way to communicate with search engine robots. Meta tags can influence where your website ranks in the Search Engine Results Pages (SERPs) in a multitude of ways. First of all, if written well, they can help the search engine bots better understand the […]
Discovering the correct keywords for SEO is not as simple as just listing words relevant to your business or site. Proper keywords are relevant to each specific customer and the world around the business as well. This is why customer interaction is crucial to start before any attempts at sales, because no matter how good […]
The goal of SEO today is to deliver valuable and relevant content to the user in the easiest way possible for them to access. That may not have always been the case when SEO was first developed. When SEO was first used it wasn’t super efficient and often the content was always relevant. Today companies […]
At the end of 2022 and the beginning of 2023, Google updated its Search Quality Evaluator Guidelines by introducing its Double E-A-T. In an effort for Google to build a safer and virus-free environment it has over the years built its SQEG (Search Quality Evaluator Guidelines). There are two primary focuses of a Search Quality […]
Key word research is THE most important part of SEO, in fact they can make or break your entire SEO campaign. How do you choose the “right” keywords? Step #1: Create a Keyword list The goal is to create a giant list of keywords without focus on competition or CPC. Google Keyword Planner is a […]
When users enter a query into a search engine, they use specific words or phrases to articulate a need, desire, or question. Keywords are the bridge between what a user is searching for and a websites content. Through strategically placing the right keywords within your website, the likelihood of appearing within the search engine results […]