E-A-T is a system within Google’s algorithm by which they evaluate the credibility of a source. It stands for expertise, authoritativeness, and trustworthiness. This concept was published by Google in 2013. Google looks into web pages to locate credentials, reviews, accuracy, authors, and other things to determine their trustworthiness. Google judges sites based on these […]
When looking into black hat digital marketing practices and how you could use them in SEO, a common theme was seen through it all: payment. This had me thinking as to is paying for a better ranking or for someone else to help your ranking actually unethical, or is this service that is readily available […]
Due to the massive increase in machine learning (AI) technology, SEO is vital to the success of any online business. Simple advertising work and other marketing is no longer sufficient to get a competitive amount of traffic through a website or online shop. This means that hiring a professional SEO consultant can cost several thousand […]
Your goal: get as many people engaging with your content as possible. How do you do that? Get your site out there for users to see by utilizing SEO Here are the top 5 ways that SEO increases site visibility: 1. Keyword Optimization – ensuring that your keywords are the right content to drive people […]
The website that I reviewed went into immense detail on specific steps on how to create more search-optimized content in order to increase online search traffic. The steps were clear and showed the importance of following the process in order to reach the success of more online traction. With this, it stresses the importance of […]
How American colleges are using LiveChat to it’s best ability LiveChat is an SEO tool and website device that is seen primarily on college websites, including Grove City College. LiveChat appears on Grove City College’s website as a help tool for anyone who may have a question about the college. During working hours student workers […]
In the dynamic landscape of digital marketing, one term stands out as a true game-changer: Artificial Intelligence. As businesses strive to enhance their online presence and climb the ranks of search engine results, SEO has become a key to success. However, traditional SEO strategies are simply not efficient enough in the face of ever-evolving algorithms […]
Imagine that you run a small e-commerce business selling handmade cards for special occasions. The good news is that you create products with a considerable amount of demand. After all, it seems that every day is a new national holiday whether Mother’s day, Earth Day, National Boyfriend Day, Valentine’s Day, St. Patrick’s Day, and even […]