The juggle between SEO and PPC is a tough one to master. New business owners will often find themselves torn between the two, not sure if they should invest their time into Search Engine Optimization or invest the money into Pay-per-click. Oftentimes, small business owners will invest too much capital into their PPC ventures. In […]
Many owners of Airbnb/VRBO vacation rental homes spend lots of money and time preparing their location for guests, only to discover that their only bookings come from word of mouth recommendations. This happens far less often with locations that have been listed and booked more times, and with hosts that have operated them for longer. […]
Near Me Practices – Why? Through this article, I discovered that we do utilize “near me” practices so much, that it’s kind of crazy. The “near me” intent is ultimately to satisfy immediate intent and to utilize local resources and businesses to satisfy your immediate desires. With the desire to meet needs immediately, oftentimes users […]
Intro In today’s digital landscape, Search Engine Optimization has become a driver of success for businesses across all categories and industries, and the golf industry is no exception. As more golf enthusiasts, new and old, transform to the internet to find courses, book tee times, and research equipment, having a strong online presence is no […]
If you are an SEO, it’s important to educate yourself on the importance of canonical tags on your site. Here is a quick guide: First: What is a Canonical Tag? A canonical tag is the part of the URL that you want the search engine to treat as authoritative. It identifies the page as the […]
Because of our culture and the modern advancements of technology, specifically when it comes to kids’ toys, marketing these products and properly understanding how to best reach its customers have become crucial to the success of many businesses. Parents are always looking for high-quality, lasting, safe and family friendly, age-appropriate toys for their kids. Understanding […]
This week for my Search Engine Optimization blog post, I wanted to use an article from wordstream. I chose wordstream because I used that site for my keyword research draft last week and I found the information really interesting. The article is talking about what SEO is an provides a guide to start using SEO […]
For small to medium sized businesses, getting a company’s name to consumers can be incredibly difficult. Small business SEO is a very powerful way to bring your company’s unique value proposition to a larger audience. Even a business without many employees can have a wide reach, but to do so requires some work. Often, smaller […]
In order to captivate your audience, you need to find something that makes you stand out. First, do some competitive research. Whether you are trying to build a brand from the ground up, creating a new product line, or even starting a new marketing campaign, it is important to always keep asking yourself: “What can […]
In my personal research and lessons from class, I have learned a lot about AI. However, in recent developments, AI is quickly becoming a game changer for SEO marketing. As someone who is very fascinated with the subject, I think its very important to learn more about the subject overall. First off, AI is making […]