I’ve realized when doing Search Personas for my website project, that it isn’t as easy to find a specific search persona for one specific type of person sometimes. While narrowing down your audience is extremely important toward the beginning of your keyword research, getting TOO narrow can lead you down a rabbit hole to an […]
From Backlinko, Brian Dean wrote 3 important SEO tips for higher ranking. He emphasizes the importance of these tips and how much we need them to have a notable website. In fact, he is so confident in his tips, his site is ranked #1 if you type “best keyword research tools.” First, he says to […]
When researching tips and tricks for Search Engine Optimization one statement in particular caught my eye: The 80/20 Rule. I have heard about it in my retail management class, consumer behavior class and principles of marketing class, so it must be relevant, right? A concept as simple as 20% of efforts drive 80% of results […]
When it comes to SEO, a marketer has more control over onsite optimization than offsite optimization. Once you analyze your website and realize how your website can be improved, it is easy to go in and start testing and making changes to improve your onsite SEO. Some important aspects of onsite optimization are crawlability, usability, […]
Last semester I took Business Ethics, and this class required me to write a paper on an ethical question and find resources to support whether it is ethical or not. Now you may be wondering why I am telling you this; well, a key element in the research process was for me to use keywords […]
Intro: Michael Graham is a country and town estate agent company that is established in 8 different English Countries. They became one of the first real estate-based companies to utilize the social ad digital space to cater to potential customers looking for properties. This method involved unifying their brand messaging across multiple platforms creating a […]
Search engine optimization, also known as SEO, is a business practice that some people may not think about or care to use. However, it is one of the most crucial and important part of a business and is the main way to get your name out there in the digital world. Here are five reasons […]
SEO plays a very important role in today’s world. The only way for any website and most businesses to succeed is by SEO and understanding what goes into it. SEO entails optimizing your website’s content, structure, and overall performance to make it more appealing to search engines like Google. When SEO is done effectively, it […]
It’s a good question. Why is SEO is so important to entrepreneurs? This course has been my first introduction to the concepts of search engine optimization. As this course has progressed, the concepts have been clear and concise, but I wanted to know more about some key elements or vocabulary that are important in SEO. […]
You may have noticed over the last few months a new type of search result appearing when you use Google to try and find something. A small box now appears at the top of your search page titled “AI Overview”. This is now being referred to as “generative Engine Optimization”. This new result type gets […]