Creating content for content’s sake can be a huge pitfall of effective SEO. I’ve touched on content and its importance in some of my other posts. See, bad content on a website can end up negatively impacting SEO. Bad content means people clicking away. It also can mean less clicks overall. Unfortunately, there is a […]
One misconception is that all content on a website needs to be original. This is simply not the case. Instead, curating content can also be very effective and when done correctly can achieve great results. Often when scouring the web, people are not looking for iotas of random information, something the web is pretty good […]
I ran across an interesting article discussing the three “C”s of SEO; Content, Code, and Credibility. These three things certainly make sense. Without quality content, there is little incentive to actually visit a page. From a link-earning perspective, weak content is not going to get linked to very much, either. And, weak content is going […]
Though the name might sound like something you should avoid, there can be multiple positive aspects of linkbait pages. Basically, a linkbait page is a page on your website designed in a way that other websites will want to link to it. This can be a very valuable source of inbound links for your website. […]
Among all the other SEO tactics to use, URLs are another asset to add to your toolbelt of SEO tricks. URLs specify a resource or website’s location on the internet and can help your search engine optimization ranking, here’s how: Links Just like regular backlinks, utilizing your website’s URL and domain is a simple way […]
Metadata serves as the skeleton for your website by providing information about the data on your site. This data can be optimized just like the content on your site. Here are three kinds of metadata that can be optimized: Title metadata is the most important data on your website. It is what leads your page […]
If SEO is Search Engine Optimization, then AEO is Answer Engine Optimization. Answer Engine Optimization is poised by some, such as Forbes’ Council Member Giri Devanur, to be the future of SEO. AEO focuses its optimizing efforts on one goal: being the primary answer to any question asked. Have you ever typed a simple question […]
SEO is a fixture in today’s world of online marketing and ecommerce. Since the practice is unavoidable, here are three tools you can use to boost your business’ SEO. If keywords are still a confusing concept, Ahrefs will be your best friend. The service searches your website from top to bottom, helping you find the […]
Google is making changes to its search results to make them more visual, “snackable,” personal, and human. The aim is to provide users with a more engaging and interactive search experience. One of the key changes that Google is implementing is to make its search results more visual. This means that users can expect to […]
What is SEO process of optimizing a website to rank higher in Search Engine Results Pages (SERPs). Why is SEO important SEO is so important because most users (~70%) will click a result that appears closest to the top of the page and will not scroll down for further options. How does SEO work search engines […]