When discussing SEO practices, it is easy to see how SEO can be beneficial for your site! SEO helps a site to be ranked well in search engine results. That then allows for fresh eyes to be able to visit your site. Practicing SEO is a free way to set your site up for success! […]
I recently saw an article from the Search Engine Optimization LinkedIn Community. I honestly wasn’t aware that this was a feature of LinkedIn but I was intrigued, so I looked into it and learned that it is digital space where experts in the industry can provide insight into relevant topics. The one I will focus […]
On April 24, 2012, Google released what is called the “Penguin Update”. The purpose of this update was to penalize and halt the promotion of websites that were using black-hat SEO techniques. Before the Penguin update, websites could use keyword-stuffed anchor text, purchasing links, and other dishonest tactics to boost their site and content’s rankings. […]
Interested in seeing if any big name companies have participated in black hat SEO, I searched for case studies. One in particular was appearing frequently: J.C. Penney. Here is the story: Throughout the 2010 holiday season, J.C. Penney was conspicuously at the top of Google’s organic search rankings for nearly every product imaginable. Their online […]
The content we use on websites needs a little context. If you haphazardly throw content on a page and call it a day, not only will the meat of your site be hurtful to your SEO, but anyone actually interested in your site will spend their time confused and lost on your page. Creating a […]
Google has in the past used a set of guidelines to evaluate the quality of website content. Their original guidelines followed E-A-T, or Expertise, Authoritativeness, and Trustworthiness. Expertise is fairly self explanatory, Google wants to show you content from pages and individuals that know what they are talking about and have skills regarding whatever the […]
When I think of search engine optimization, it is easy for me to define it as, essentially, getting your website as close as possible to the top of the search results of Google, Bing, Yahoo, DuckDuckGo, etc. But the problem with this definition is that it overlooks the actual people who type into the search […]
Off-site SEO is an important component of search engine optimization that focuses on building a website’s authority, relevance, and trustworthiness through external factors. On-page SEO optimizes content and aspects within your site, off-site SEO generally revolves around link building, branding and socials. High-quality backlinks from authoritative websites act as endorsements, it tells search engines like […]
We have been discussing Black Hat SEO over the past few classes for Search Engine Optimization and I have been thinking of times that I have noticed websites with an irrelevant number of keywords thrown into the page, but I wanted to flip the switch and look at White Hat SEO and what the best […]
Mobile is one of the fastest-growing platforms people search on. Mobile phones are always on us and always connected which allows searchers to perform searches anywhere at any time. This causes SEO professionals to use different strategies to make sure their site is ranking high on the SERP. This blog will take a looks at […]