In Retail, there are two reasons why your company may not be working. First is an execution issue. This is when we know about your product, but we do not like your product. Chipotle had this execution issue back in 2020 when they paid out 25 million dollars for foodborne illness issues. This was before […]
Black Hat SEO are unethical practices used to manipulate search engine rankings in ways that violate search engines’ guidelines. These strategies are done to find loopholes in search engine strategies to get quicker results and higher rankings without writing for the user. Some of these common Black Hat SEO strategies are keyword stuffing, cloaking, and […]
Potential customers often search for event venues on mobile devices, especially in the initial phases of looking at options. Optimizing the venue’s site for mobile searches ensures that they come away with a good first impression of the venue to come back to later. Some of the most important things to consider are quick load […]
The juggle between SEO and PPC is a tough one to master. New business owners will often find themselves torn between the two, not sure if they should invest their time into Search Engine Optimization or invest the money into Pay-per-click. Oftentimes, small business owners will invest too much capital into their PPC ventures. In […]
Many owners of Airbnb/VRBO vacation rental homes spend lots of money and time preparing their location for guests, only to discover that their only bookings come from word of mouth recommendations. This happens far less often with locations that have been listed and booked more times, and with hosts that have operated them for longer. […]
Near Me Practices – Why? Through this article, I discovered that we do utilize “near me” practices so much, that it’s kind of crazy. The “near me” intent is ultimately to satisfy immediate intent and to utilize local resources and businesses to satisfy your immediate desires. With the desire to meet needs immediately, oftentimes users […]
Intro In today’s digital landscape, Search Engine Optimization has become a driver of success for businesses across all categories and industries, and the golf industry is no exception. As more golf enthusiasts, new and old, transform to the internet to find courses, book tee times, and research equipment, having a strong online presence is no […]
If you are an SEO, it’s important to educate yourself on the importance of canonical tags on your site. Here is a quick guide: First: What is a Canonical Tag? A canonical tag is the part of the URL that you want the search engine to treat as authoritative. It identifies the page as the […]
Because of our culture and the modern advancements of technology, specifically when it comes to kids’ toys, marketing these products and properly understanding how to best reach its customers have become crucial to the success of many businesses. Parents are always looking for high-quality, lasting, safe and family friendly, age-appropriate toys for their kids. Understanding […]
This week for my Search Engine Optimization blog post, I wanted to use an article from wordstream. I chose wordstream because I used that site for my keyword research draft last week and I found the information really interesting. The article is talking about what SEO is an provides a guide to start using SEO […]