Keyword cannibalization occurs when multiple pages on a website target the same keyword or phrase. This can create confusion for search engines and lead to a decrease in rankings for all affected pages. It can also make it difficult for users to find the information they are looking for, as they may land on multiple […]
At first glance it might seem as though web design and SEO are two completely different parts of a well functioning website. This is true to a certain extent. Design and SEO work very differently and perform very different task, but expecting them to never work together is unrealistic. Why does SEO web design matter? […]
Search Engine Result Pages or SERP’s are Googles response to a user’s search query. Why are SERP’s important to SEO? A SERP determines how your website will appear on the first page of Google. SERP’s include paid ad results, organic results, featured snippets, knowledge graphs and video results. The two most important categories included on […]
There are many different ways to optimize your website or website content to reach the target audience. First, it is important to have a complete and clear understanding of what content optimization is. Content optimization is defined as “the practice of ensuring that your content has the best possible chance of achieving its intended goal.” […]
John Mueller recently shared valuable advice about simplifying site structure without affecting SEO. This is a common error made since changing the site can affect search rankings and user experience. Mueller suggests making sure that the root homepage redirects to the appropriate version and that it’s specified as the x-default for the set of homepages. […]
SERP analysis is a fundamental aspect of search engine optimization. It should be one of the first steps you take to research a keyword phrase. SERP analysis is the process of identifying what pages are ranking at the top of the results page and why. Very few people move past the first page of results […]
Black-hat SEO is the practice of using unethical practices to force your page to rank. These practices, which include sneaky redirects, keyword stuffing, and hidden links, are considered unethical because they are usually spam or low quality content that mislead the web crawlers to allow them to rank while sidelining content and pages that actually […]
SEO-friendly content is important when trying to write and publish content with the goal of ranking on the first page of results in search engines. The first tip is that you want to match search intent. Search intent refers to a person’s purpose when they are searching for something. The “People Also Ask” section also […]
Mobile seo has been around for some time now. It’s been integrated into common practice for most brands when considering how to reach people. Google prioritizes mobile sites first when it determines the indexing of its media, and nearly every potential customer has mobile access to the internet. It makes sense to capitalize on this […]
SEO and marketing are very similar in mission. As a marketing major, I went through a very specific process in selecting my major. I knew I wanted to have a business degree because I wanted the business core education. I also wanted to feel confident in business knowledge in preparation for stepping into a world […]