During class one day I found myself thinking, “is SEO really needed for a business with a solely local customer base?” I imagined a mom and pop bakery in a small town, that never does advertising, but always has a consistent stream of customers because they’ve been in the business for so long. Do they […]
Being tasked with developing search personas for the type of person that may visit the site I am creating has caused me to think about the importance of knowing your audience. In an article from Search Engine Journal titled “7 Methods To Research & Analyze Your Audience For SEO”, I was able to further investigate […]
Are you looking to start a website? Would you like to reach multitudes of people? How do you find the right people for your content? How do you share your website with them? Keyword research is an important technique that can be extremely beneficial for those who are creating a website. Performing keyword research builds […]
I’ve realized when doing Search Personas for my website project, that it isn’t as easy to find a specific search persona for one specific type of person sometimes. While narrowing down your audience is extremely important toward the beginning of your keyword research, getting TOO narrow can lead you down a rabbit hole to an […]
From Backlinko, Brian Dean wrote 3 important SEO tips for higher ranking. He emphasizes the importance of these tips and how much we need them to have a notable website. In fact, he is so confident in his tips, his site is ranked #1 if you type “best keyword research tools.” First, he says to […]
When researching tips and tricks for Search Engine Optimization one statement in particular caught my eye: The 80/20 Rule. I have heard about it in my retail management class, consumer behavior class and principles of marketing class, so it must be relevant, right? A concept as simple as 20% of efforts drive 80% of results […]
When it comes to SEO, a marketer has more control over onsite optimization than offsite optimization. Once you analyze your website and realize how your website can be improved, it is easy to go in and start testing and making changes to improve your onsite SEO. Some important aspects of onsite optimization are crawlability, usability, […]
Last semester I took Business Ethics, and this class required me to write a paper on an ethical question and find resources to support whether it is ethical or not. Now you may be wondering why I am telling you this; well, a key element in the research process was for me to use keywords […]
Intro: Michael Graham is a country and town estate agent company that is established in 8 different English Countries. They became one of the first real estate-based companies to utilize the social ad digital space to cater to potential customers looking for properties. This method involved unifying their brand messaging across multiple platforms creating a […]
Search engine optimization, also known as SEO, is a business practice that some people may not think about or care to use. However, it is one of the most crucial and important part of a business and is the main way to get your name out there in the digital world. Here are five reasons […]