During anyone’s time on the internet, they are likely to come across a 404 error page. These types of pages can come up because of an intentionally or unintentionally deleted or renamed page, the URL was mistyped, or an error in the inbound link taking you to a page that never existed. These pages let […]
A 404 error page is the result of a user requesting a page from an address that does not exist. When this happens, the server returns a 404 HTTP status code. Because status codes are typically invisible to users, servers also show an HTML page with an error message. Often, the error pages are bland […]
Here are some of my takeaways from the content challenge Even though the assignment did not require completing the SEO of the page, it is still very interesting to see how simply creating thorough yet concise content can result in good SEO. Based on the Yoast SEO plugin, just starting with a relevant title, description, […]
A 404 error page may be an inconvenience for the customer, but that doesn’t mean a site can’t use it for their benefit. A site can maximize the users experience, and their 404 error page by creating it to be unique and relevant. Every brand/site has a personality. Showing your site’s personality on a error […]
One good and simple way to get content onto your website is through newsjacking. Newsjacking is the process of injecting your ideas or angles into breaking news, in real-time, to generate media coverage for yourself or your business. People are hungry for different opinions on breaking news or for opinions similar to their own. Below […]
Understanding the Importance of Local SEO for Brick-and-Mortar Businesses As we navigate the digital marketplace, it’s increasingly critical for our brick-and-mortar businesses to harness the power of online search. This is where the concept of local SEO comes into play, and why it’s essential to understand how to build a local SEO authority for your […]
Crazy Weather Example Recently we have had some crazy weather events in our area and I would like to highlight some ways in which we can stay informed using keywords. The flooding impacted much of Western Pa, and it has been highlighted in most of of news broadcasts from the city of Pittsburgh. To find […]
A 404 error page is a page that states that a person was able to communicate with the server but the server could not find what was requested. They are not “the server wasn’t found” errors but rather the requested page/resource could not be found but may be available in the future. How do we […]
Taylor Swift has been selling out stadiums all year. Her singles are reaching millions of streams. And her current relationship with Travis Kelce has even unwillingingly caught the attention of football fans. Swift has been in the public eye for several years and every day is the subject of thousands of search queries. But have […]
Keywords play an important role in getting people to your website. People use keywords to search for specific websites, articles, etc. on the internet and you need to use them consistently across your content so that people will be able to find it. When searching for which keywords to use, some may think to use […]