Black Hat SEO is a manipulative way of making your website more visible by using unethical strategies. While some of these tactics may work they are very spammy and the sites can be very misleading. Here are some examples of Black Hat SEO: Keyword stuffing, Cloaking, Paid links, Hidden text links, and Automated content. Here […]
Hackers may target your website to post malicious content, commandeer your traffic, install malware on users’ computers, or even hold your website for ransom. A good hacker can control a website with or without the administrator’s knowledge. Not only can hackers create significant damage to your site and harm your users, but they can ruin […]
New updates within Google’s desktop search results will hopefully enable easier usage for searchers. The most distinct change is that Google updated the desktop search results with favicons and site names. A favicon is essentially a visual reminder of the website identity and it is included in the address bar or in tabs. They should […]
According to Ahrefs’ Blog General SEO there are two main questions one should be asking before deciding to invest the appropriate time and money into an optimization campaign. Question one asks if there are potential customers searching for what you sell and do. Certain business types like physical stores should say yes to this while […]
Long-tail keywords are more precise keywords users use when nearing the search result they want. For example, long-tail keywords are typically utilized when users are searching for a specific product they want to buy. Typically, these more specific keywords don’t have as much traffic as broad terms, but they can be much more valuable. Long-tail […]
Long-tail keywords are essential for effective search engine optimization (SEO) since they allow website owners to attract highly targeted traffic to their sites. They are longer phrases, usually three or more words, that are more specific than broader keywords. They can be used to improve website rankings by making it easier for users to find […]
Having a website that loads quickly is essential for SEO. Not only does it help your search rankings, but it also keeps visitors happy. Google has confirmed that website speed is a ranking factor in search results, meaning that a faster website can improve your SEO. You can speed up your website by optimizing the […]
Paid search marketing can also be synonymous for PPC (pay-per-click). Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is usually associated with first-tier search engines. The most important step in conducting good search engine advertising is to select […]
When searching, most people have little patience for a poorly designed and/or poorly optimized website. If your site isn’t immediately ‘up to par,’ users will likely go back to the SERP to find a site that better suits their needs and expectations. Therefore, sites must be immediately interesting and engaging to the user. Fortunately, there […]
As SEO develops, the emphasis on the user deepens. Intent and content are two of the most crucial parts of SEO. Intent refers to being able to understand what the searcher meant by the search. Content is all about supplying quality answers to that ask. SEO is getting to be more about the user than […]