Black Hat SEO by definition is, “tactics that are used to rank a website that violates search engine guidelines.” This is usually because they want to increase a site ranking on the SERP’s. One of the ways this can be done is redirecting someone to their own page when they click on a link. Another […]
Released in late 2022, chat gpt is, among many things, a chat bot. Users can communicate with it through requests and statements, and the bot can respond. Many misconceptions have arisen around it, ideas that it is a neural learning algorithm or some other form of more advanced ai. But chat gpt is something different. […]
“White hat SEO” is a crucial part of successful SEO. The term refers to the use of tactics and strategies that are in line with the recommendations articulated by major search engines, including Google. It generally refers to any technique that improves your website’s search ranking on a results page, while still maintaining ethical standards. […]
As we probably all know, mobile site usage has skyrocketed in the past decade. But even now in 2023, when mobile usage seems to be old news, mobile SEO is becoming more important than ever. Now that mobile researching is both easier and quicker than any other kind, it’s critical that our sites are mobile-friendly. […]
Google’s algorithm updates are an essential aspect of search engine optimization (SEO) that website owners must understand. Over the years, Google has made numerous changes to its algorithm to improve the quality of search results for users. These updates can have a significant impact on website rankings, traffic, and overall success. Some of the most […]
Many people want to appear on the first Google search engine results page and they will do whatever it takes to get their website on top. Sometimes people break Google’s guidelines to increase their rank which is known as black bat SEO. Google’s Webmaster Guidelines provide a set of rules that must be followed during […]
https://www.youtube.com/watch?v=0YzOGD8D8Qo When looking to improve your sites SEO, it is important to have actionable, easy to follow steps. This video by Matt Diggity does just that by laying out five key steps for how to improve SEO and using his own site as an example. Many of the points he touched on directly correlate to […]
I found Professor Sweet’s discussion of “black-hat SEO” pretty interesting, so I decided to do a bit more digging. The term originates from western movies, where good guys would wear white hats and the bad hombres would wear black hats. Interestingly, there are actually a lot of parallels – in western movies, the black hat […]
Of course we know that Black Hat is bad and in some ways very unethical. But what exactly are the techniques behind Black Hat? One of the techniques used is called keyword stuffing, which basically is plugging in as many keywords as possible into an article. But is not effective in terms of rankings because […]